New Generation (New Gen) has launched Kepler, the first end-to-end agentic commerce platform designed to upgrade retail websites for the age of AI. Kepler provides a suite of tools that allow brands to structure and present their product data in formats that are easily understood by both human shoppers and the AI systems—such as AI agents and large language models—that are increasingly influencing online purchase journeys. The platform acts as an intelligence layer that runs alongside existing e-commerce systems without requiring a full site redesign or downtime.
Quick Intel
New Gen launched Kepler, an agentic commerce platform for retailers.
It makes existing e-commerce sites AI-ready without a full rebuild.
The platform includes Agent Storefronts and Conversational Storefronts.
It offers a free "Kepler Agent Score" to benchmark a site's AI readiness.
Early results show most retail websites score low on AI readiness.
The solution is modular, allowing brands to adopt tools based on their needs.
Kepler addresses the new reality where AI agents are becoming primary shoppers by offering three core products. Agent Storefronts create structured storefronts that allow AI agents to easily read a site and discover products. Conversational Storefronts enable natural language search directly on a brand's website. AI Insights provide real-time data on how both customers and AI systems interact with products and content, helping teams optimize for intent and inventory.
A key component of the launch is the introduction of the Kepler Agent Score, the industry's first benchmark to measure how effectively AI agents can navigate and shop on a retail website. This free, evidence-based test evaluates a site's visibility, agent task completion, and data clarity. Early adoption has been strong, with 150 brands already completing the score. The initial results reveal that most retail websites are significantly underprepared, highlighting a critical gap and a substantial opportunity for brands to improve their AI visibility.
According to New Gen's leadership, this evolution is essential for future competitiveness. "AI Agents, conversational platforms, and AI-referred customers are the new e-commerce shoppers, but most websites aren't ready for them," said Adam Behrens, co-founder and CEO of New Gen. The company emphasizes a practical, modular approach, with co-founder Jonathan Arena noting that "Kepler isn't a rebuild; it's a modular, plug-and-play layer that works alongside existing sites to make them AI-ready."
The launch of Kepler represents a pivotal step in bridging the gap between traditional e-commerce and the emerging AI-driven internet. By providing retailers with the tools to understand and optimize for AI interpretation, New Gen is empowering brands to remain visible, discoverable, and in control. As AI continues to reshape consumer behavior, platforms like Kepler will be critical for retailers aiming to capture the next wave of digital commerce.
About New Gen:
New Gen builds commerce infrastructure that powers conversational shopping experiences across AI chat, generative website, and agentic shopping flows. Kepler, New Gen's flagship solution, gives retailers the tools to see how AI interprets their websites and to make their products easier to find through AI-powered search. New Gen transforms static brand product catalogs into structured, AI-readable data, allowing brands to deploy dynamic storefronts with natural language search that are tailored for both human customers and AI shopping agents.
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