Nayya has been named to the Forbes Fintech 50 2026 list, marking its first inclusion on Forbes' annual ranking of the most innovative private fintech companies in the United States. This recognition highlights Nayya's leadership in AI-powered benefits and financial decision-making, driven by product innovation and strong market momentum.
Quick Intel
Nayya's inclusion on the Forbes Fintech 50 2026 underscores its role in transforming how employees engage with benefits and financial decisions through purpose-built agentic AI. Unlike general-purpose AI tools, Nayya's platform is specifically designed for the complexities of employer-sponsored benefits, enabling accurate, personalized support that drives real outcomes.
Advancing Benefits with Agentic AI Launched in 2025, Nayya's Agentic Platform builds on behavioral science principles to move beyond recommendations. It automates execution of high-value actions, helping employees navigate intricate benefits choices and take meaningful steps toward better health and financial outcomes. This approach turns annual benefits enrollment into continuous, year-round value.
Expanding Financial Wellbeing Capabilities The 2025 acquisition of Northstar strengthened Nayya's offerings by integrating personalized financial planning tools and direct access to certified financial planners (CFP®). Employees receive tailored action plans aligned with their unique goals, supported by dedicated advisors for one-on-one guidance.
Delivering Measurable Employer Impact Millions of individuals access Nayya through employers and benefits partners. Organizations report tangible benefits, including greater employee confidence in decision-making, fewer HR support requests, and improved participation in both core and voluntary benefits programs.
"Inclusion on the Forbes Fintech 50 underscores the real-world impact of what we're building," said Sarah Liebel, CEO of Nayya. "Benefits represent one of the largest investments employers make in their people, yet much of that value goes unrealized. We're using agentic AI to help employees make smarter decisions and take meaningful action, while giving employers a more effective, scalable way to deliver benefits that actually work year-round."
The Forbes Fintech 50, now in its eleventh year, selects companies based on demonstrated growth, product innovation, and market impact across fintech sectors.
About Nayya
Founded in 2019, Nayya is on a mission to connect people's most important information, so they can thrive in their health and wealth. Nayya's platform is the first of its kind: agentic AI that doesn't just advise, it acts—transforming benefits from a once-a-year decision into an always-on advantage for every employee. As a trusted platform to leading employers, Nayya unlocks long-term value through helping employees live more resilient lives.
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