
KuCoin, a leading global cryptocurrency exchange, announced on September 8, 2025, that its crypto payment arm, KuCoin Pay, has formed a strategic partnership with King Gift, a premier online platform for digital gift cards. This collaboration integrates KuCoin Pay as a supported payment method on King Gift, allowing users to purchase gift cards for gaming, entertainment, and retail using over 50 cryptocurrencies, including KCS, USDT, USDC, and BTC.
Partnership Announced: KuCoin Pay integrates with King Gift, effective September 8, 2025.
Features: Enables crypto payments for digital gift cards with instant delivery.
Promotion: Unlimited 2% cashback on KuCoin Pay purchases at King Gift until September 17, 2025.
Supported Cryptos: Over 50, including KCS, USDT, USDC, and BTC.
Impact: Enhances real-world crypto adoption for global users.
Leaders: Kumiko Ho (KuCoin Pay) and Bilal Khwaja (King Gift) emphasize accessibility.
The partnership enables secure, cross-border transactions for a wide range of digital gift cards, making crypto spending practical for everyday use. “This partnership with King Gift represents a step forward in our mission to make cryptocurrency more practical and inclusive,” said Kumiko Ho, Head of Payment Business at KuCoin. Users can now buy gift cards instantly, leveraging KuCoin Pay’s fast and secure payment infrastructure.
King Gift’s platform, known for instant delivery and global accessibility, complements KuCoin Pay’s focus on efficient crypto transactions. “Partnering with KuCoin Pay allows us to provide our users with greater flexibility and convenience,” said Bilal Khwaja, CEO of King Gift. The integration supports a diverse audience, from gamers to shoppers, with a promotional 2% cashback on all KuCoin Pay purchases at King Gift until September 17, 2025.
This collaboration aligns with KuCoin’s mission to bridge cryptocurrency with real-world applications, mirroring trends seen in partnerships like Bybit TradFi’s zero-fee stock CFD trading. By integrating with King Gift, KuCoin Pay enhances crypto’s utility in e-commerce, supporting its 70 million global users. The partnership also leverages blockchain networks like Ethereum and BNB Chain for secure transactions.
The global gift card market, projected to reach $1.9 trillion by 2027, is increasingly adopting digital payment solutions. KuCoin Pay’s integration with King Gift positions it to capture this growth, offering a scalable, user-friendly solution for crypto-based purchases while maintaining compliance with financial regulations.
For more information, visit www.kucoin.com/pay or www.kinggift.com.
KuCoin Pay, a division of KuCoin, is a pioneering merchant payment solution supporting over 50 cryptocurrencies for online and offline transactions. It delivers fast, secure, and borderless payments to a global audience.
King Gift is a trusted online platform offering digital gift cards for gaming, entertainment, retail, and more. With instant delivery and secure transactions, it serves customers worldwide with global and regional options.