DNA Payments, one of the UK's fastest-growing payment providers, has begun piloting a new loyalty programme for select UK merchants, in partnership with Zeal, the data and loyalty layer for card machines. This service lets participating merchants turn each transaction into an identified customer interaction, with fast, simple setup.
DNA Payments has begun piloting a new loyalty programme with Zeal for select UK merchants.
The service turns each transaction into an identified customer interaction with fast, simple setup.
Zeal combines point-of-sale transaction data with its customer-level loyalty and reporting suite.
With each tap, customers are automatically identified, loyalty is awarded, and merchants see detailed customer patterns.
Zeal raised $10 million in September 2026 to support future rollout plans and deepen integrations across payment environments.
DNA Payments is one of the UK's largest independent omnichannel payment companies.
"Our merchants give us clear feedback: they want to know their customers better, so they can serve them better. That starts with the right foundation of payments hardware and software. By partnering with Zeal, we can go a step further, delivering branded loyalty programmes from their card machine, giving customers extra rewards and gathering invaluable purchasing trends," said Colin Neil, CEO of DNA Payments. "Zeal aligns as the perfect partner to help our point-of-sale customers run their loyalty and rewards programme, as it's an excellent match for our strategic aims of putting the customer first, and their tech fits seamlessly into existing customer payment journeys on our payment devices."
"We built Zeal because we believe every physical merchant deserves the same customer intelligence that online businesses have had for years. The card machine is the one device that sees every customer, every day - and until now, it has done nothing with that," said Omar Ebeid, Founder and CEO of Zeal. "DNA Payments shares that vision and, working together, we are giving their merchants something that has never existed at the point of sale: the ability to know their customers. That changes everything about how a business grows."
Online retailers sit on top of deep customer data, knowing their customers, seeing how often they return and understanding what drives them to spend more. With DNA Payments, physical retailers can now achieve a comparable result, combining point-of-sale transaction data with Zeal's customer-level loyalty and reporting suite.
About DNA Payments
DNA Payments is one of the UK's largest independent omnichannel payment companies. It helps businesses of all sizes receive payments in-store, online, and on the go. With a focus on innovation and reliability, DNA Payments provides the infrastructure that powers thousands of businesses across the UK and Europe.
About Zeal
Zeal is a payments technology company headquartered in London. Its software brings configurable loyalty, customer insight and merchant health monitoring to supported payment-terminal environments. Zeal works with acquirers, payment service providers, ISOs and merchants to connect the checkout experience with the information teams need to serve their customers and manage their businesses.
