Cleverbridge, a global commerce partner and digital reseller for software and SaaS companies, today announced it is working with Visa to enable and test agentic commerce, using Visa's Trusted Agent Protocol and Agentic Directory to securely recognize and manage AI agents interacting with its commerce platform. Cleverbridge is one of the first merchants to take advantage of these capabilities, allowing it to distinguish trusted agents from unknown or unverified traffic.
Cleverbridge enables Visa's Trusted Agent Protocol for agentic commerce.
One of first merchants to distinguish trusted agents from unverified traffic.
AI agents can browse, select, and complete purchases within defined rules.
Transactions authorized with Visa Payment Passkeys for verification.
Builds on Visa's announcement at Visa Payments Forum in Paris.
Cleverbridge serves software and SaaS companies globally.
As part of this pilot, Cleverbridge is completing multiple agent-initiated transactions in which AI agents can browse, select, and complete purchases on behalf of customers within defined rules and controls. This step enables agents to complete the shopping journey, moving from AI-assisted search to true agentic commerce. With Trusted Agent Protocol now enabled, Cleverbridge has demonstrated its ability to support agent-initiated transactions in its own environment — with issuers securely authorizing these payments with Visa Payment Passkeys.
Richard Stevenson, CEO of Cleverbridge, stated: "Agentic commerce can create a new way for software companies to support digital buying, but it will only scale if merchants can identify trusted agents and keep transactions within clear rules and controls. Working with Visa on Trusted Agent Protocol gives Cleverbridge an important opportunity to help define how verified AI agents can support software transactions in a secure, governed, and commercially practical way."
Mathieu Altwegg, Head of Product and Solutions for Visa Europe, added: "AI agents are already playing a growing role in how people discover products, but until now, those journeys have often stopped short at the point of payment. What we're now enabling with partners like Cleverbridge is the ability for those interactions to continue through to purchase — allowing merchants to securely complete those journeys and opening up a new channel through which customers can transact."
Visa's Trusted Agent Protocol and Agentic Directory provide a way for merchants to recognize when they are interacting with a verified AI agent rather than unknown or untrusted traffic. This allows merchants to define how approved agents can access its platform and product information — all within existing risk and control frameworks. The work builds on Visa's announcement at the Visa Payments Forum in Paris, where Visa highlighted agentic commerce transactions across sectors.
About Cleverbridge
As a global commerce partner and digital reseller, Cleverbridge helps software and SaaS companies scale internationally by taking responsibility for revenue operations — including payments, subscriptions, taxes, and compliance — and applying services that optimize performance across the customer lifecycle. Across self-serve, sales-led, partner-led, and hybrid motions, Cleverbridge helps organizations transform their go-to-market to improve margins and drive more predictable growth.
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