Cimulate has introduced a transformative update to its CommerceGPT platform that integrates traditional site search with emerging shopping modalities driven by AI agents and conversational interfaces. The new capabilities, including Human Feedback, Commerce AEO, and Co-Pilot Analytics, enable retailers to optimize performance across on-site experiences and off-site answer engines such as ChatGPT, Perplexity, and Claude.
Traditional site search solutions depend heavily on keyword matching and complex rule sets that often deliver poor relevance. Cimulate’s LLM-powered search eliminates most rules by understanding natural language, shopper intent, and context. The newly launched Human Feedback feature introduces reinforcement learning from human feedback specifically designed for commerce, allowing merchandisers to fine-tune relevance and create the industry’s first collaborative agentic commerce system.
The rapid growth of answer engines has shifted search behavior, with Bain & Company reporting that 80% of users rely on AI summaries for 40% of queries, resulting in fewer clicks to brand sites. Cimulate’s Commerce AEO provides retailers with visibility and control over how products appear in agentic systems. The application delivers actionable insights and optimization tools to drive better representation and performance in zero-click environments.
Cimulate enhances its existing Conversational Co-pilot with Co-Pilot Analytics, offering digital teams detailed visibility into shopper-AI interactions. The solution reveals top customer questions, conversion drivers, and improvement opportunities, transforming chat transcripts into a strategic signal for merchandising, marketing, and leadership teams.
"Digital commerce is no longer confined to a search bar, keywords, and Google," said John Andrews, Co-Founder & CEO of Cimulate. "Consumers are shopping through agents and expecting conversational experiences on brand sites. They need a single platform that connects old and emerging digital channels, and that's the gap we're bridging with this release."
"At West Marine, our customers are passionate about being on the water, and we're here to help them find the right gear to get back out there. When we launched Skipper, our AI shopping assistant, we wanted to bring the same expertise and familiarity of our in-store associates to the digital experience," said John Devine, Chief Information Officer at West Marine. "By leveraging Cimulate's CommerceGPT for site search and conversational commerce, we've seen shoppers engage longer, convert faster, and leave with greater confidence in their purchase. It's not just better site search; It's a new way of connecting expertise with our customer's needs."
Recently recognized as a Gartner Cool Vendor in AI for Marketing, Cimulate will demonstrate the full agentic commerce suite at NRF 2026 in the Innovation Zone at booth 8007.
About Cimulate
Cimulate is the AI-native commerce platform redefining how shoppers and agents discover products. At its core is CommerceGPT - a purpose-built large language model platform that simulates millions of shopping journeys and learns from product, behavioral, and synthetic data to deliver real-time, context-aware results. Cimulate's contextual discovery engine and new MCP Server unlock intelligent, high-conversion interactions across search, browse, recommendations, and conversational commerce - both on-site and across third-party answer engines like ChatGPT and Perplexity. Retailers like Tilly's, PACSUN, and West Marine use Cimulate to solve the search problem, future-proof their stack, and lead in the era of agentic commerce.
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