Atomic, a provider of embedded financial connectivity, has launched PayNow, a new solution designed to simplify recurring bill payments by integrating them directly into banking and fintech applications. PayNow enables consumers to securely connect to service providers, review upcoming bills alongside their account balances, and initiate payments via ACH or card without leaving their primary banking app, transforming a common point of financial stress into a seamless experience.
Atomic launches PayNow, a new product for embedded bill payment within banking apps.
Users can view, manage, and pay bills directly from their trusted banking or fintech app.
The solution initially focuses on mobile and internet service providers.
It addresses user behavior data showing 20% of payment switches occur within two days of a bill's due date.
PayNow creates opportunities for banks to offer supportive services like cash advances during payment flows.
Built on Atomic's existing platform, it aims to deepen user engagement and retention for financial institutions.
Atomic developed PayNow by analyzing user payment behavior, finding that nearly 20% of all payment switches happen within two days of a bill's due date—a figure that rises to 40% for mobile and internet bills due within five days. This insight revealed that consumers are already using their banking apps to decide how to pay bills. PayNow capitalizes on this moment by embedding the entire bill payment workflow—from viewing balances and upcoming bills to initiating secure payments directly to merchants—into a single, trusted environment.
“We designed PayNow to meet people where they already are—checking their balance and deciding how to pay a bill,” said Jordan Wright, CEO and Co-founder of Atomic. “It gives them a simple, secure way to submit payments from a place they trust. And because it’s built on the same infrastructure as the rest of the Atomic platform, it creates a seamless path toward a fully connected payments hub experience.”
The product is engineered to alleviate the anxiety associated with bill payments, particularly when cash flow is uncertain. By allowing users to take confident action within their banking app, PayNow helps them avoid late fees and maintain financial control. Furthermore, the integrated experience creates natural touchpoints for financial institutions to offer supportive services such as short-term credit or payment flexibility. These contextual offerings can build deeper trust, improve customer retention, and position the bank or fintech as an active financial partner.
For banks and fintechs, PayNow serves as a strategic engagement tool. By launching first with high-frequency bills from mobile and internet providers, the solution places the institution directly in the user's critical bill payment window. This increased engagement during key financial decision-making moments enhances loyalty and provides valuable opportunities to deliver real-time support. Atomic, trusted by over 195 financial institutions and fintechs, leverages its established embedded connectivity platform to offer this new capability as part of a broader suite aimed at helping users move, manage, and make payments.
PayNow represents Atomic's expansion from account connectivity into proactive payment management, offering a streamlined, in-app bill payment experience that benefits both consumers seeking control and financial institutions seeking deeper, more contextual customer relationships.
About Atomic
Atomic is a market leader in embedded financial connectivity, trusted by over 195 financial institutions and fintech firms, including 9 of the top 10 financial institutions and 12 of the top 20 fintechs. Since launching with its pioneering direct deposit switching solution, Atomic has expanded into a connected suite that helps users move, manage, and make payments with clarity and control through products like payment method updating, and bill and subscription management.
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