Atomic, the platform powering connected financial experiences, and Odynn, an AI-powered travel loyalty and rewards platform, today announced a strategic partnership that gives financial institutions a more complete toolkit for winning — and keeping — primary card status with their customers. The challenge for most banks and fintechs isn't acquiring customers; it is becoming indispensable to them. In a market saturated with competing offers, a card's "primary" status is no longer determined by initial acquisition, but by which institution best earns the user's daily spending.
Atomic and Odynn partner to help banks and fintechs become primary card.
Odynn provides embedded travel and loyalty infrastructure for financial institutions.
Traveler DNA uses Atomic's Uplink for secure account connectivity.
Uplink is on-device browser automation, credentials never pass through external server.
Atomic trusted by 9 of top 10 financial institutions and 12 of top 20 fintechs.
Partnership enables customizable travel portals and unified loyalty view.
Ody nn's platform gives financial institutions the infrastructure to launch embedded travel and loyalty experiences — customizable travel portals, side-by-side points and cash pricing on flights and hotels, and a unified view of a customer's loyalty balances, travel credits, and card perks across airlines and hotel chains — without building any of it from scratch. The partnership also includes a direct product integration: Odynn's Traveler DNA™, which brings a user's loyalty accounts, balances, and benefits into one connected experience, utilizes Atomic's Uplink as part of its secure account connectivity layer.
Jordan Wright, Atomic Co-Founder and CEO, stated: "The institutions that will win the next decade of banking are the ones that show up in their customers' lives beyond the transaction. Travel is one of the highest-engagement, highest-emotional-value categories there is and most institutions don't have a good answer for it today. Odynn has built the infrastructure to change that, and our partnership on Traveler DNA is a reflection of how aligned we are on doing it the right way."
John Taylor Garner, Odynn Founder and CEO, added: "At Odynn, we are focused on helping financial institutions turn travel and loyalty into a more connected, personalized, and valuable customer experience. Banks, fintechs, and card issuers should not have to spend years building the infrastructure required to deliver modern rewards experiences. Through this partnership with Atomic, we can help institutions move faster while maintaining a high standard for secure, user-permissioned account connectivity."
Uplink is an on-device browser automation platform, meaning the connections to a user's airline and hotel accounts are executed directly on the user's own device, and credentials never pass through any external server. For financial institutions evaluating travel and loyalty vendors, that distinction matters: their customers are trusting them with sensitive account access, and the underlying infrastructure should reflect that.
The partnership reflects a shared vision for helping financial institutions become their customers' primary financial relationship. Together, Odynn and Atomic are giving financial institutions a more practical path to launch travel and loyalty programs that deepen customer engagement, increase card preference, and create lasting value.
About Atomic
Atomic transforms digital banking from a place to monitor finances into a place to take actions on them. Trusted by over 250 financial institutions and fintech firms including 9 of the top 10 financial institutions and 12 of the top 20 fintechs. Atomic's authentication product, Uplink, enables secure, on-device access to any user-permissioned system, across any industry.
About Odynn
Ody nn is an AI-powered, fully modular platform that helps fintechs, banks, card issuers, and travel companies launch embedded travel, loyalty, and rewards experiences faster and more efficiently. Through its white-label solutions and flexible APIs, Odynn enables partners to offer customizable travel portals, loyalty intelligence, rewards optimization, and personalized customer engagement tools.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones, and thrive on the tech pulse.
