Independent registered investment advisor (RIA) firms are increasingly looking for technology platforms that simplify operations while maintaining independence. Amplify Platform has introduced its new Custody Command Layer, integrated with Goldman Sachs Custody Solutions (GSCS), to help wealth management firms streamline custody operations, accelerate onboarding, and unify data through an AI-native infrastructure.
Amplify Platform has announced the launch of its Custody Command Layer, an integrated enterprise platform designed for independent RIAs, enterprises, and advisory platforms. The solution is built in collaboration with Goldman Sachs Custody Solutions (GSCS), combining institutional-grade custody capabilities with Amplify's AI-native data lake.
The integration allows client data to flow directly into Amplify's centralized platform, enabling firms to eliminate fragmented systems and reduce operational complexity while improving scalability.
"We built the Custody Command Layer to be capable of delivering same-day accounts, real-time data and no reconciliation. Our Custody Command Layer’s integration with GSCS demonstrates what's possible when Goldman Sachs' custody and Amplify’s technology are brought together," said Aaron Brodt, Co-Founder and Chief Executive Officer of Amplify.
The Custody Command Layer consolidates custody account operations into a single operational environment. From account opening and funding to trading, maintenance, billing, and investment management, advisors can manage key workflows within one integrated platform.
This unified approach reduces data fragmentation by centralizing custody, investment, operational, and client service information into a single AI-powered ecosystem, allowing firms to improve efficiency while maintaining complete visibility across business functions.
The platform leverages Goldman Sachs Custody Solutions' API-driven custody infrastructure and onboarding capabilities to deliver institutional-grade security, resiliency, transparency, and scalability.
Through the integration, advisory firms can significantly reduce onboarding timelines, quickly open and fund client accounts, and minimize manual operational processes. The streamlined workflow allows firms to dedicate more resources toward client service and business growth.
"This collaboration brings an integrated custody and data experience to RIAs, empowering Amplify’s advisors, clients, and operations teams to continue to scale," said Jeremy Eisenstein, Managing Director, Head of Goldman Sachs Custody Solutions.
Amplify positions the Custody Command Layer as a technology platform that balances advisor independence with institutional capabilities. By embedding Goldman Sachs Custody Solutions directly into its AI-native platform, the company aims to help advisory firms grow without compromising their own identity or client experience.
“Advisors today want independence supported by institutional strength,” said Ron Shurts, co-founder of Amplify. “By embedding Goldman Sachs Custody Solutions directly into Amplify's AI-native platform, this collaboration empowers firms to scale with the confidence, efficiency, and precision that define their brand reputation.”
The launch further reflects the growing adoption of AI-powered wealth management platforms designed to unify operations, automate workflows, and improve advisor productivity across enterprise financial services.
Amplify is an enterprise growth platform built on an AI-native data lake. It was engineered to unify data, deliver actionable insights, and automate workflows. The platform combines a customizable chassis with experienced integration consultants and a hands-on support team to provide an integrated, scalable solution for RIAs, broker-dealers/OSJs, TAMPs, and multi-family offices. Amplify is a holistic platform that provides seamless digital capabilities for client onboarding, an institutional model marketplace, true UMA trading, client lifecycle tracking, and integrated surveillance, billing, analytics, and reporting. Intuitive dashboarding for all firm stakeholders is driven through visibility funnels that provide clarity across daily business functions. Amplify’s cloud-based, multi-custodial framework makes it ideal for growth-minded wealth management enterprises. Amplify is headquartered in Scottsdale, Arizona. To learn more, visit amplifyplatform.com.
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