Ajust Design has unveiled a dedicated strategic communication consulting practice tailored to private equity and alternative investment firms. The new offering responds directly to a fundamental shift: brand positioning is no longer an afterthought but a critical driver of fundraising success in an increasingly concentrated and competitive market.
Global private equity fundraising declined 30% in 2024 to $680 billion—the third consecutive year of contraction. Capital is flowing almost exclusively to established managers, with 98% going to experienced firms and 40% captured by megafunds raising $5 billion or more. In this environment, clear differentiation has become non-negotiable.
Research from Interbrand shows 76% of investment analysts believe brand significantly influences company valuation—second only to financial forecasts—yet only 10% feel they truly understand the brand positioning of firms they evaluate.
"Private equity firms are adapting to a more competitive landscape where brand differentiation has become increasingly important," says Olena Moiseeva, Co-Founder and Chief Creative Director. "We're seeing firms invest in their positioning and strategic narrative in ways they haven't historically. Adding strategic communication consulting allows us to address the complete challenge, helping firms define their differentiation before we translate it into visual identity."
Oleksandr Khudekovskyi, newly appointed CMO, Communication Strategy, brings six years of experience driving 150-250% growth for clients through strategic positioning in tech and services sectors.
"Private equity firms are increasingly recognizing that strong brand positioning isn't just a marketing exercise—it's a strategic asset that impacts fundraising success and investor confidence," says Khudekovskyi.
The practice integrates positioning strategy, messaging architecture, and stakeholder communications with Ajust’s renowned visual identity work—ensuring narrative clarity drives design from the outset. Future expansions will include specialized content strategy and narrative development services.
Oleksandr brings six years of brand strategy and communication experience across tech industries, including cybersecurity, AI, fintech, and services sectors. Previously CMO at a brand and design agency, he led projects that helped clients achieve 150-250% growth through strategic positioning. His cross-functional background bridges strategic consulting with design execution.
Ajust Design emerged as an independent studio in 2024 and has since shaped visual communications for more than 40 private capital firms across North America and Europe. With headquarters in Chicago and Warsaw, the studio blends a global design perspective with expertise in alternative asset management. Ajust delivers brand design and strategy, digital experience, and investment communication solutions.
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