Binance Japan, a subsidiary of the world's leading blockchain ecosystem by trading volume, has formed a capital and business alliance with PayPay Corporation, a SoftBank Group company and Japan's top cashless payment provider with over 70 million users. As part of the deal, PayPay has acquired a 40% equity stake in Binance Japan, making it an equity-method affiliate as of September 2025. This partnership merges PayPay's vast user base and payment infrastructure with Binance's blockchain expertise to bridge cashless payments and digital assets, enhancing financial accessibility in Japan.
The alliance leverages PayPay's dominance in Japan's cashless ecosystem—surpassing 70 million users in July 2025—with Binance Japan's regulated crypto services, launched in August 2023. Initial initiatives include seamless crypto buys using PayPay Money and fiat withdrawals post-sale, fostering a unified platform for trading and storage. This supports Japan's digital finance push, where crypto transaction values hit ¥33.7 trillion ($230B) in early 2025, driven by exchanges like Binance Japan. Masayoshi Yanase, Corporate Officer at PayPay, stated, “By investing in Binance Japan... we will provide Binance users with solutions that combine the convenience and security of PayPay. We will continue contributing to the development of Japan's financial infrastructure.”
The partnership accelerates Web3 adoption by embedding crypto into everyday payments, aligning with Japan's 40% cashless target by year-end. It positions PayPay, evolved from a 2018 SoftBank-Yahoo joint venture, as a digital finance hub, potentially including a 2026 IPO. Takeshi Chino, General Manager of Binance Japan, emphasized, “This strategic alliance represents a significant step toward the future of digital finance in Japan. By combining PayPay's extensive user scale with Binance's innovative technology, we will be able to make Web3 more accessible.” Amid BNB's 48% surge to third-largest crypto by market cap, the deal signals mainstream integration under FSA regulations.
This alliance unlocks innovative services, enhancing user experiences and driving Japan's crypto ecosystem growth, where regulated platforms like Binance Japan lead the surge.
PayPay Corporation provides the cashless payment service "PayPay," which is widely available at merchants across Japan and bill payments such as public utilities. In addition to everyday payments, "PayPay" offers convenient features such as "send and receive" and "point investment," expanding its use cases beyond payments. To ensure a safe and reliable user experience, "PayPay" provides a 24/7 customer support hotline and a compensation system in the event of unauthorized transactions.
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 290 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.