Fast Simon has announced the appointment of Peter Messana as a Strategic Advisor, bringing in deep expertise across e-commerce, SaaS, and retail technology to support the company’s continued expansion of its AI-powered product discovery platform. Messana will work closely with Fast Simon’s leadership team as the company strengthens its capabilities in search, merchandising, personalization, and conversion optimization for e-commerce brands.
The appointment comes as Fast Simon continues to scale its AI-native commerce intelligence platform, designed to help e-commerce brands improve product discovery, merchandising efficiency, and personalization. The company’s platform integrates search, AI-driven recommendations, and merchandising automation into a unified system aimed at increasing conversion rates and revenue performance.
By adding experienced leadership advisory support, Fast Simon is reinforcing its strategic focus on expanding adoption among direct-to-consumer and enterprise retailers operating in competitive digital commerce environments.
Peter Messana brings more than two decades of leadership experience across retail technology, SaaS platforms, and commerce infrastructure companies. He has held senior executive roles including CEO of Searchspring (now part of Athos Commerce), COO of GroupBy Inc., and CEO of Centage.
Across these roles, he has led global teams, driven business growth at scale, and overseen successful private equity exits. His background also includes entrepreneurship, having built and scaled an award-winning e-commerce business over more than a decade.
“Peter brings deep experience across e-commerce, SaaS, and retail technology,” said Zohar Gilad, co-founder and CEO of Fast Simon. “As we continue investing in our platform and go-to-market strategy, his perspective will help us create even greater impact for our customers.”
Fast Simon is positioned as an early innovator in AI-driven e-commerce discovery, combining search, merchandising, personalization, and AI agents into a single platform. The company focuses on helping retailers improve shopper engagement and increase revenue through more relevant and intelligent product discovery experiences.
Messana’s advisory role is expected to support Fast Simon’s continued platform evolution and expansion into new markets, particularly as brands increasingly prioritize AI-powered commerce tools to optimize digital storefront performance.
“I'm excited to advise Zohar and the Fast Simon leadership team,” said Peter Messana. “Fast Simon has built a superior platform in the e-commerce product discovery space. I look forward to helping scale the business, introducing more DTC brands to the platform, and engaging shoppers around the world.”
Fast Simon powers Commerce Intelligence for leading e-commerce brands and retailers on Shopify. The company’s AI-driven platform helps merchants optimize product discovery, merchandising, personalization, and conversion through technologies purpose-built for branded commerce. Designed specifically for mid-market and enterprise retailers, Fast Simon enables brands to deliver more relevant shopper experiences, increase revenue, and reduce manual merchandising effort at scale. Fast Simon works with thousands of merchants globally, including some of the fastest-growing and most recognized brands on Shopify.
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