Vasion, a company specializing in serverless printing and AI-enabled automation, is strengthening its executive team to accelerate its market expansion. The company has announced the appointment of Cindy White as its new Chief Marketing Officer. White brings over 25 years of marketing leadership experience from global technology firms, including Microsoft, FICO, and Mitek Systems, to guide Vasion's next phase of growth.
Vasion appoints Cindy White as its new Chief Marketing Officer.
White brings over 25 years of tech marketing experience from Microsoft and other firms.
Her expertise spans SaaS, cybersecurity, and automation markets.
The hire supports Vasion's expansion in intelligent print automation.
Vasion, formerly PrinterLogic, helps businesses eliminate print servers and digitize processes.
The move aims to scale marketing across both direct and partner-driven sales channels.
White's appointment comes as Vasion continues to evolve from its roots as PrinterLogic into a broader platform company focused on modernizing print and process automation. Her extensive background in scaling marketing organizations for publicly-traded technology innovators will be critical for driving brand growth and market leadership in the intelligent print automation space.
“Cindy’s global expertise and proven ability to scale marketing organizations across both direct and partner-driven go-to-markets will be instrumental as Vasion continues to expand its leadership in Intelligent Print Automation,” said Ryan Wedig, CEO and Co-Founder of Vasion.
Vasion's platform enables organizations to eliminate legacy print servers and digitize business processes through a secure, cloud-native solution. The company helps tens of thousands of customers remove friction, cost, and risk from their print environments, leveraging AI to automate workflows. White's experience in marketing transformative technologies aligns with this mission to empower organizations of all sizes through digital innovation.
“I’m incredibly impressed by Vasion’s vision and momentum,” said White. “Digital is the great equalizer, and Vasion is showing how intelligent innovation can remove barriers and make transformation possible for every organization, regardless of size or resources.”
The addition of a CMO with Cindy White's pedigree signals a mature and aggressive growth strategy for Vasion. By bringing in seasoned leadership from the highest levels of the tech industry, the company is positioning itself to capitalize on the growing demand for cloud-native, AI-driven solutions that modernize traditional IT infrastructure like printing.
About Vasion
Vasion empowers technical leaders to modernize IT infrastructure by eliminating print servers and digitizing business processes, all from a secure, cloud-native platform. With AI-enabled automation, Vasion streamlines print and document workflows across any device or location, removing GPOs, scripts, and helpdesk overhead. Our solutions offer centralized control, granular access management, and integration with systems like EPIC, SAP, and Oracle—giving IT a single platform that makes it easy to automate print, delivery, tracking, and critical document management while maintaining compliance—and drive immediate impact and scalable growth.
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