Triton Digital, a leading global technology provider for the digital audio and radio sectors, has announced the launch of AdBuilder AI. This new self-serve platform is designed to empower its partners by tapping into the often-overlooked small and mid-sized business (SMB) advertising market. The solution leverages artificial intelligence to automate the entire process, from ad creation to campaign booking, enabling revenue growth without significant operational overhead.
Triton Digital launches AdBuilder AI, a white-labeled, self-serve audio advertising platform.
The AI-powered tool automates audio ad creative generation, including voice and sound design, in seconds.
It targets the underserved small and mid-sized business (SMB) market to unlock new revenue streams for partners.
Partners maintain a fully branded marketplace with control over pricing, approvals, and targeting.
The platform integrates directly with the Triton Ad Platform (TAP) for centralized campaign management.
It simplifies the buying process for SMBs with credit card payments and real-time reporting.
The core function of AdBuilder AI is to provide Triton's partners—broadcasters, podcasters, and online music services—with a tool to efficiently serve a high-volume, low-touch segment of advertisers. By offering a fully automated, white-labeled platform, partners can expand their revenue footprint without diverting resources from their major accounts or increasing headcount.
For the advertiser, the platform demystifies audio ad creation. Businesses with limited or no media experience can generate broadcast-quality audio ads instantly. By simply providing a brief description, the AI creates the ad complete with voiceovers, multilingual support, and professional sound design, eliminating traditional production delays and lengthy approval processes.
On the partner side, AdBuilder AI is deeply integrated into the existing Triton Ad Platform. This gives partners centralized visibility and control over all campaigns, inventory, and ad creative. While the platform handles the heavy lifting of production, scheduling, and fulfillment, the partners retain final authority on critical aspects like pricing, campaign pacing, and ad approvals.
AdBuilder AI represents a significant step in democratizing audio advertising. For partners, it unlocks a lucrative new market with minimal operational lift. For small and mid-sized businesses, it provides unprecedented, streamlined access to the power of audio advertising, fueling further growth in the digital audio ecosystem.
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry.
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