Standley Systems has named Manny Veyna III as Director of Sales for its Dallas-Fort Worth branch, signaling a strategic push to expand its presence in one of the U.S.’s fastest-growing tech hubs. With over a decade of enterprise technology experience, Veyna will drive client partnerships and innovation in the region.
Manny Veyna III appointed Director of Sales for Standley Systems’ DFW branch.
Brings 10+ years of experience from Xerox, Thomson Reuters, and Dell Technologies.
Focuses on expanding client footprint, mentoring talent, and driving digital transformation.
Dallas-Fort Worth, with 7.5M+ residents, is a key tech hub for Standley’s growth.
Follows Perry Hatch’s promotion to VP of Sales, reflecting strong regional momentum.
Aligns with Standley’s 90-year legacy of innovative business technology solutions.
Standley Systems announced the appointment of Manny Veyna III as Director of Sales for its Dallas-Fort Worth branch, effective this summer. “Manny’s leadership is a catalyst for everything we’re building in the Dallas market,” said Perry Hatch, Vice President of Sales at Standley Systems. “He brings a sharp understanding of the industry, a passion for coaching and a strong belief in doing right by the customer—values that reflect exactly who we are at Standley.” Veyna’s role will focus on expanding client partnerships, mentoring sales talent, and positioning Standley as a leader in workflow automation, managed services, and digital transformation in the DFW metroplex, home to over 7.5 million people.
With over a decade of experience in enterprise technology and digital transformation, Veyna has held senior sales roles at Xerox, Thomson Reuters, and Dell Technologies, where he led high-performing teams and secured complex enterprise deals. A graduate of Texas Tech University with a bachelor’s degree in Political Science and Public Policy, Veyna also earned a Professional MBA from SMU’s Cox School of Business, receiving the Cox Legacy Award for leadership. “This is a company with 90 years of history, but it’s also fiercely forward-looking,” said Veyna. “Standley is creating space for new ideas, investing in people and staying focused on where the industry is headed.”
Veyna’s appointment follows Standley Systems’ strategic moves in the DFW market, including the 2023 acquisition of Verity Group and the recent promotion of Perry Hatch to Vice President of Sales, which drove a 23% increase in net new business in North Texas. Standley’s focus on high-touch, client-centric solutions addresses the region’s growing demand for automation, compliance, and hybrid work environments. Posts on X highlight the excitement, with @Standleys noting, “We’re proud to welcome Manny Veyna III as Director of Sales in Plano! With experience in enterprise tech + a passion for building high-performing teams, Manny will drive our DFW growth and client success.”
Founded in 1943 as a typewriter company, Standley Systems has evolved into a leading provider of managed print, document management, IT infrastructure, and managed services across Oklahoma and Texas. The acquisition of Verity Group in 2023 enhanced its North Texas capabilities, and Veyna’s leadership will further solidify Standley’s reputation as a go-to partner for innovative technology solutions. As DFW emerges as a top U.S. tech hub, Standley’s investment in leadership like Veyna underscores its commitment to delivering value-driven, scalable solutions.
Manny Veyna III’s appointment as Director of Sales marks a significant step for Standley Systems in strengthening its Dallas-Fort Worth presence. His expertise and client-first approach will drive growth, foster innovation, and enhance client partnerships in a dynamic market. As Standley continues its 90-year legacy, Veyna’s leadership positions the company to meet the evolving needs of businesses in the region.
Founded in 1943 and headquartered in Oklahoma, Standley Systems has been committed to supporting businesses with the technology tools and resources needed to grow and thrive in today’s fast-changing world. Originally founded as a typewriter company, Standley Systems now provides a holistic approach to business technology solutions with services covering print and imaging, document management, IT, infrastructure, and managed services.
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