In a strategic move to deepen its expertise and accelerate product innovation, Rootstock Software, a leader in cloud ERP for product-based companies, has announced the acquisition of its long-standing implementation partner, Praxis Solutions. The acquisition also brings Praxis Founder and CEO Ohad Idan into a key leadership role as Rootstock's new Vice President of Product.
Rootstock Software has acquired Salesforce consulting firm Praxis Solutions.
Praxis Founder and CEO Ohad Idan will become Rootstock's Vice President of Product.
The acquisition deepens Rootstock's expertise within the Salesforce ecosystem.
It expands Rootstock's professional services capacity and global delivery capabilities.
The strategic move is designed to accelerate the development of agentic AI capabilities in its ERP.
The integration aims to deliver more intelligent and adaptable ERP solutions to product companies.
The acquisition is a significant step in Rootstock's long-term strategy to lead ERP innovation. By integrating the Praxis team, Rootstock strengthens its professional services arm and gains deep, practical expertise in the Salesforce ecosystem. Ohad Idan, a Salesforce MVP Hall of Famer and winner of the 2025 Dreamforce Hackathon, brings over 20 years of experience in manufacturing, logistics, and enterprise technology to his new role leading product strategy. Rick Berger, CEO of Rootstock, stated, “With Ohad leading our product strategy, we are poised to redefine ERP, making it more intelligent, connected, and adaptable for product companies of the future."
A central goal of this integration is to accelerate Rootstock's ability to deliver AI-enabled, agentic innovations within its ERP platform. The combined expertise of Rootstock and the Praxis team is expected to fuel the development of more intelligent and connected solutions. Mr. Idan commented on this vision, noting, “Product companies are demanding a flexible, forward-looking ERP, but as these businesses define their AI strategies, they also need a partner to help them achieve agentic maturity. We’re setting a course to deliver the agentic innovations that foster resilience, performance, and long-term success."
The Praxis consulting team will be integrated into Rootstock’s Global Professional Services organization, led by SVP Caroline (Santander) Marty. This merger immediately expands Rootstock's delivery capacity and enhances its ability to offer a broader range of services to a growing global customer base. Because the Praxis team is already deeply familiar with the Rootstock platform, the integration allows for a seamless transition and the ability to contribute to projects immediately. Ms. Marty confirmed, “The addition of the Praxis team expands our delivery capacity and accelerates our ability to offer additional services."
This strategic acquisition signals a focused commitment to product-led growth and customer success. By bringing a key partner in-house and installing a visionary product leader, Rootstock is positioning itself to not only meet the current demands of product-based companies but to also define the future of intelligent, adaptive ERP systems.
About Rootstock
Rootstock Software provides the leading ERP for product companies, empowering manufacturers, wholesalers, and distributors to turbocharge their operations. Natively built on the Salesforce Platform, Rootstock is a modern, future-proof ERP with a fresh user experience. Users appreciate Rootstock’s focus on customer success and its AI capabilities that offer a human-first approach. IT teams value Rootstock’s platform as it minimizes the need to coordinate complex customizations and third-party integrations. All of these factors have contributed to delighted customers. As Rootstock continues to grow, stay tuned to hear about its new customers, career opportunities, and LinkedIn posts.
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