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Pac-12 Enterprises and Lumen Technologies announced a partnership on August 27, 2025, to revolutionize live sports broadcasting using Lumen’s Network-as-a-Service (NaaS) technology. This collaboration debuts with Washington State’s football game against Idaho on August 30, 2025, aired on The CW, enabling scalable, high-performance remote production for millions of fans.
Partnership: Pac-12 Enterprises and Lumen Technologies, announced August 27, 2025.
Technology: Lumen’s NaaS enables real-time, scalable, low-latency broadcasting.
Debut: Washington State vs. Idaho, August 30, 2025, on The CW.
Impact: Reduces costs, scales bandwidth up to 10 Gbps, supports 850+ annual broadcasts.
Stock Context: Lumen (LUMN) current price at $5.355, up 4.3% post-announcement (see finance card above).
Source: Business Wire, August 27, 2025.
Pac-12 Enterprises, the broadcast arm of the Pac-12 Conference, leverages Lumen’s NaaS to deliver a next-generation remote production model from its San Ramon, California, headquarters. This model reduces on-site resources while maintaining high-quality broadcasts, supporting over 850 events annually, including football, basketball, and external client productions. “Lumen NaaS powers real-time transport that moves at the speed of the fan experience,” said Dave Ward, Lumen’s Chief Technology and Product Officer.
Scalable Bandwidth: Up to 10 Gbps on-demand, adjustable in minutes for multiple simultaneous events.
Ultra-Low Latency: As low as 0.2 seconds, ensuring seamless delivery.
Cost Efficiency: Reduces production costs by minimizing on-site personnel and infrastructure.
Additional Services: Leverages Lumen’s Vyvx Broadcast Solutions, DIA, and Wavelength services for video acquisition and facility connectivity.
“The ultra-low-latency and flexibility to get high-bandwidth connectivity has been a gamechanger,” said Michael Molinari, SVP of Business Development and Studio Operations at Pac-12 Enterprises.
The partnership supports Pac-12 Enterprises’ expansion as the conference adds schools like Boise State and Gonzaga in 2026. It also enables service growth for external clients, such as the Bay Area Panthers, with a 100% revenue increase reported since adopting Lumen’s solutions. With sports broadcasting demanding real-time reliability—65% of fans expect uninterrupted streaming in 2025—this partnership positions Pac-12 Enterprises at the forefront of innovation.
Lumen’s stock (LUMN) rose 4.3% to $5.355 following the announcement, reflecting market confidence, though it remains 48.2% below its 52-week high of $10.33 (see finance card above).
Pac-12 Enterprises’ advanced SMPTE 2110 facility, the third largest in the U.S., combined with Lumen’s NaaS, supports multi-angle content and AI-driven features like live captioning. This aligns with a 40% projected growth in remote production adoption by 2027, driven by cost savings and scalability.
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Pac-12 Enterprises is the broadcast production arm of the Pac-12 Conference. Headquartered in San Ramon, California, Pac-12 Enterprises operates one of the most advanced media production studios in the country - the third largest SMPTE 2110 facility in the U.S. - supporting ultra-low latency workflows and real-time content delivery. With a focus on innovation, agility, and operational excellence, Pac-12 Enterprises is redefining the future of live sports broadcasting and the future of fan experiences.
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