Orange Logic, a prominent provider in the digital asset management space, has announced its recognition as a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management (DAM). This prestigious report evaluates technology providers on their completeness of vision and ability to execute. The company believes this acknowledgment underscores its commitment to delivering a sophisticated platform that helps global enterprises streamline complex content operations, driving speed, compliance, and creativity at scale.
Orange Logic has been named a Leader in the 2025 Gartner Magic Quadrant for DAM.
The platform unites DAM, Media Asset Management, and Digital Rights Management.
Key features include AI-powered metadata, frame-level video search, and agentic workflows.
Recent innovations include AgentHub and a conversational AI search tool.
The platform is designed for large enterprises in media, retail, and financial services.
Recognition is based on the company's completeness of vision and ability to execute.
Orange Logic's platform is positioned as more than a simple digital asset repository; it serves as a central system for content orchestration. It unites teams, automates workflows, and manages content from creation through to distribution. The platform consolidates built-in capabilities for Digital Asset Management (DAM), Media Asset Management (MAM), and Digital Rights Management (DRM), providing a unified and configurable solution for enterprise content operations.
A key factor in the company's leadership position is its focus on intelligent automation. The platform incorporates AI-powered metadata tagging, natural language search, and agentic workflows designed to eliminate repetitive manual tasks. It is also video-ready, with advanced features like frame-level search and native transcoding to manage massive video libraries efficiently. Recent launches, including a Visual Workflow Design Tool and an AI-driven conversational search, further enhance its capabilities.
Brian McLaughlin, CEO of Orange Logic, commented on the achievement, stating, “We feel that being recognized as a Leader in the Gartner Magic Quadrant is a proud moment for Orange Logic—and equally for the customers we serve. Their confidence and partnership continue to inspire us to innovate, push boundaries, and redefine what a DAM and Content Orchestration Platform can achieve.”
Orange Logic maintains significant momentum, with expanding customer adoption across key industries such as media and entertainment, retail, CPG, and financial services. With operations in North America and EMEA, the company continues to power content orchestration for large, ambitious organizations worldwide, demonstrating the scalability and enterprise-readiness of its platform.
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