MCE Systems, a pioneer in digital-first Device Lifecycle Management (dDLM), has appointed Alon Gilady as Chief Operations Officer (COO) to spearhead its AI-driven innovation and global expansion. Announced on August 6, 2025, Gilady’s leadership is set to enhance MCE’s mission to transform customer mobile device experiences through advanced AI solutions.
Alon Gilady named COO of MCE Systems to drive AI innovation.
Gilady brings expertise from leading AI startup Renovai.
MCE’s dDLM platform enhances customer device lifecycle management.
AI solutions include Agentic AI chatbots and cosmetic grading.
Gilady to focus on global market growth and product portfolio expansion.
Prior success with Kmart, Temple & Webster, and John Lewis.
Alon Gilady, a seasoned AI and retail-tech entrepreneur, joins MCE Systems to accelerate its innovation roadmap. “I really see a huge opportunity here in the telecoms space for mobile operators to apply AI purposefully in customer-facing applications and get the kind of business-led results they’ve been looking for,” said Gilady. His appointment strengthens MCE’s focus on leveraging AI to enhance customer experiences in the telecom industry.
MCE’s dDLM platform optimizes the entire mobile device lifecycle, from onboarding to upgrades. Key AI-driven features include Agentic AI chatbots for personalized customer interactions, as seen in partnerships with TELUS, and computer vision-based cosmetic grading for remote device assessments, implemented with Vodafone. These solutions drive business outcomes by improving customer engagement and operational efficiency.
Prior to MCE, Gilady was co-founder and CEO of Renovai, where he developed an Agentic AI stylist platform for e-commerce brands like Kmart and John Lewis. By integrating computer vision and recommendation engines, Renovai enhanced personalized shopping experiences, boosting engagement and sales. Gilady’s experience in securing funding and forging strategic partnerships will support MCE’s global expansion.
“Alon brings a unique combination of startup spirit, AI product go-to-market expertise and a strong grasp of operational excellence,” said Yuval Blumental, CEO of MCE Systems. Gilady’s leadership will drive the growth of MCE’s AI-based product portfolio, positioning the company to deliver next-generation solutions to mobile operators worldwide.
MCE Systems’ appointment of Alon Gilady as COO marks a pivotal step in its mission to mobilize better customer experiences. With a proven track record in AI innovation, Gilady is poised to lead MCE into new markets, delivering cutting-edge solutions that redefine the telecom industry’s approach to device lifecycle management.
Since 2005, MCE has been pioneering software and technology solutions for mobile operators and their partners in the telco and device ecosystem helping accelerate digital transformation of device-related journeys. Our mission is simple: Mobilize better Customer Experiences. We turn device-related headaches into competitive advantages with our end-to-end digital-first Device Lifecycle Management platform (dDLM). This AI-led, omnichannel platform delivers game-changing experiences across all device-related customer journeys – driving business velocity, margins, and NPS. MCE is a proven technology partner and highly acclaimed for its world-class products, innovation, and implementation through eleven straight gold awards – most notably at The Stevie Awards®.
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