ManageMy, a leading SaaS provider for insurance carriers, has integrated ReMark’s direct marketing business following its December 2024 acquisition of ReMark’s North American operations. This move strengthens ManageMy’s mission to simplify digital insurance experiences and maximize customer lifetime value through advanced retention, upsell, and cross-sell strategies.
ManageMy acquires ReMark’s direct marketing business to enhance services.
ReMark’s expertise reaches over 1 billion people across 45 countries.
My Customer platform boosts retention, upsell, and cross-sell for carriers.
ManageMy’s SaaS solutions simplify digital experiences for insurance stakeholders.
Integration streamlines marketing with data-driven campaign tools.
Move supports carriers in optimizing customer lifetime value.
ManageMy, founded in 2018 in Charlotte, North Carolina, specializes in SaaS solutions that streamline digital experiences for insurance carriers, agents, and customers. The acquisition of ReMark’s direct marketing business, previously part of SCOR Group, brings globally recognized expertise in data-driven marketing. ReMark’s programs have engaged over a billion people across 45 countries, delivering significant value through targeted customer engagement strategies.
The integration enhances ManageMy’s My Customer platform, combining ReMark’s marketing prowess with ManageMy’s technological innovation. “Acquiring ReMark’s capabilities is an important step in enhancing the services we offer to our platform partners,” said Stephen Collins, Chief Executive Officer, at ManageMy. This synergy enables carriers to implement targeted campaigns that improve policyholder retention and drive growth through upsell and cross-sell opportunities.
ManageMy’s enhanced platform offers carriers several key advantages. It facilitates targeted campaigns to boost customer retention by resonating with policyholders’ needs. Data-driven insights identify upsell and cross-sell opportunities, increasing revenue potential. Additionally, integrated tools streamline marketing processes, enabling efficient campaign management and execution, which accelerates return on investment for carriers.
By leveraging ReMark’s expertise, ManageMy empowers carriers to optimize customer lifetime value. The combination of advanced analytics and proven marketing strategies allows for personalized engagement that aligns with evolving consumer expectations. This positions ManageMy as a leader in transforming how insurers connect with customers in a competitive digital landscape.
This acquisition reflects ManageMy’s commitment to helping carriers evolve confidently. With a team possessing over a century of combined insurance experience, ManageMy continues to address industry challenges through innovative SaaS solutions. The integration of ReMark’s direct marketing capabilities solidifies ManageMy’s role as a trusted partner for carriers aiming to enhance engagement and achieve sustainable growth.
ManageMy is the digital platform insurance carriers rely on to increase sales, reduce costs, and improve customer satisfaction. Built around a powerful no-code API, ManageMy integrates easily with existing core systems, giving carriers the flexibility to configure insurance workflows and digital experiences to their specific needs improving conversion, accelerating risk assessment, and driving retention.
ManageMy is purpose-built for carriers to meet rising expectations for seamless, digital-first experiences, without overhauling their core.
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