CoAdvantage, a leading Professional Employer Organization (PEO), has finalized its merger with PrimePay, a payroll and human resources software provider. Announced by Aquiline Capital Partners, this strategic move combines the strengths of both companies to deliver comprehensive, flexible human capital management (HCM) solutions, enabling small and mid-sized businesses to streamline operations and focus on growth.
CoAdvantage and PrimePay complete merger to enhance HR and payroll services.
Offers a full spectrum of solutions, from standalone payroll to outsourced HR.
Merger expands customer access to both platforms, boosting flexibility.
Focus on innovation, including AI and system integrations for efficiency.
John Cumbee remains CEO, leading a combined leadership team.
Aims to drive revenue growth and market share for small and mid-sized firms.
The merger unites CoAdvantage’s comprehensive PEO services with PrimePay’s advanced payroll and HR software, creating a robust platform for small and mid-sized businesses. “The merger of CoAdvantage and PrimePay enables the combined organization to support clients through all phases of their journey by providing a broader combined offering while continuing to deliver seamless, high-quality customer support,” said Joe Pappalardo, partner at Aquiline. This synergy allows clients to access a wide range of services, from standalone payroll to fully outsourced HR, benefits, and risk management.
The combined entity offers unparalleled flexibility, catering to businesses at various growth stages. “The benefit of joining forces between CoAdvantage and PrimePay in the human capital management (HCM) industry enables our combined business to provide a full range of self and full-service solutions, from standalone payroll to fully outsourced Human Resources, benefits, risk management and insurance solutions,” said John Cumbee, chief executive officer. This approach ensures clients can tailor solutions to their needs, supported by a proprietary technology stack designed for scalability.
The merger emphasizes technological innovation, with plans to invest in AI and system integrations to enhance user experience and operational efficiency. By leveraging PrimePay’s 37 years of payroll expertise and CoAdvantage’s PEO capabilities, the merged company aims to reduce administrative burdens and ensure compliance. The focus on product development will introduce new features, strengthening market presence and delivering value to over 14,000 clients across both platforms.
John Cumbee will lead the combined organization as CEO, supported by a leadership team blending talent from both companies. This structure ensures continuity of customer-focused service while driving innovation. The merger expands CoAdvantage’s market reach through PrimePay’s established client base and partnerships, positioning the company for long-term growth in the competitive HCM market.
The CoAdvantage and PrimePay merger marks a significant milestone in the HCM industry, offering small and mid-sized businesses a future-proof suite of HR and payroll solutions. By combining expertise and technology, the merged entity is set to redefine industry standards, empowering clients to focus on growth and profitability.
Aquiline Capital Partners LP ("Aquiline") is a private investment firm based in New York, London and Philadelphia that is dedicated to financial services and technology. As of March 31, 2025, Aquiline has approximately $12 billion of assets under management and has deployed approximately $7.4 billion of capital across the firm's three strategies in private equity, venture, and credit.
CoAdvantage is a leading professional employer organization (PEO) that partners with small and mid-sized businesses nationwide to provide comprehensive HR solutions. By outsourcing key HR functions — such as payroll, benefits, risk management, and compliance — businesses can reduce administrative burden and focus on growth and profitability.
PrimePay makes payroll and HR complexity disappear. We've packaged 37 years of experience and an unrelenting commitment to service into an all-in-one HCM platform to empower financial and people outcomes. More than 14,000 clients rely on the PrimePay Platform to replace manual work, replace compliance worries, and stop wasting time on things that should just work, so they can get back to work.
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