Ascendant Loyalty, a Chicago-based consultancy renowned for customer-centric growth and retention, has partnered with The Loyalty People, a UK-based leader in loyalty and CRM strategy. This strategic collaboration aims to deliver enhanced loyalty consulting services with a global reach, combining expertise to drive profitable growth for brands across various industries.
Ascendant Loyalty and The Loyalty People form a strategic partnership to expand global loyalty consulting.
Combines Ascendant’s Big 4-level rigor with The Loyalty People’s EMEA expertise.
Focuses on customer acquisition, retention, and CRM for retail, travel, and hospitality sectors.
Offers joint strategic projects and shared market insights for enhanced client outcomes.
Aims to deliver measurable business value through customer-first loyalty programs.
Strengthens global presence across North America, EMEA, and APAC regions.
The partnership between Ascendant Loyalty and The Loyalty People merges two industry leaders to create a powerhouse in loyalty consulting. Ascendant Loyalty, known for its rigorous, data-driven approach, has a strong foothold in North America and APAC. The Loyalty People bring extensive market knowledge and a robust network across EMEA, enabling a seamless global service offering. This collaboration equips brands with comprehensive tools to optimize customer loyalty programs, ensuring sustained business growth.
"Our Loyalty Leaders proven process/method has focused on creating real business value on a sustained basis informed by customer insight," said David Slavick Co-founder & Partner at Ascendant Loyalty. By integrating The Loyalty People’s regional expertise, the partnership enhances the ability to deliver tailored loyalty strategies that resonate with diverse markets. This synergy allows brands to leverage best practices in customer acquisition and retention, fostering long-term profitability.
"This partnership is built on a shared belief in customer-first thinking and practical, outcome-driven consulting," said Pete Howroyd, Founder of The Loyalty People. The combined expertise of both firms enables the delivery of innovative loyalty solutions across industries such as retail, e-commerce, travel, and hospitality. Joint offerings include strategic project collaboration and market insight sharing, ensuring clients benefit from a holistic approach to CRM and loyalty program development.
The partnership focuses on creating scalable loyalty programs that drive measurable results. By combining Ascendant Loyalty’s analytical methodologies with The Loyalty People’s strategic insights, the collaboration addresses the unique needs of global brands. This includes optimizing customer engagement strategies and enhancing CRM systems to improve retention rates and boost customer lifetime value.
This strategic alliance positions Ascendant Loyalty and The Loyalty People as leaders in the global loyalty consulting space. By leveraging their combined strengths, the partnership offers brands a unique opportunity to enhance customer loyalty, drive retention, and achieve sustainable growth across diverse markets.
Ascendant Loyalty is a North America-based customer-centric consultancy offering expertise in customer growth and retention through CRM and loyalty marketing programs. Known for its Big 4-style approach and deeply collaborative client relationships, Ascendant Loyalty serves global brands across retail, travel, e-commerce and hospitality. From strategy to program design and technology selection, Ascendant Loyalty delivers world-class solutions that drive long-term customer value and sustained profitable business lift.
The Loyalty People is a UK-based consultancy and global marketing community focused on loyalty, CRM, customer engagement, and marketing strategy. Through its fast-growing platform, The Loyalty People connects brands with experts, tools, and insights to accelerate growth.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.