Ansira Partners, Inc. ("Ansira"), an independent global marketing technology and solutions company, today announced key business highlights from the first quarter of 2025, underscoring its commitment to client success, strategic growth, and industry leadership.
"Ansira is experiencing incredible momentum this year, and we are honored to work with amazing brands that recognize the value of our platform and expertise but also continue to validate our approach through their enthusiasm and trust," said Ansira CEO Paul Tibbitt. "As we move into Q2, we are energized by the deep connections and insightful discussions at our annual client summit, as well as our rapid product innovation fueled by client feedback. Hearing our clients' positive reactions – not only to our unified platform but also to our evolution as a company – further reinforces our commitment to delivering solutions that drive meaningful results."
Following Ansira's July 2024 acquisitions of two strategic competitors, the product team has brought together the best of the three technologies onto the Ansira Platform. To track product updates in real time, a changelog is now available on the Ansira website. This dedicated resource provides clients with an up-to-date running list of product announcements, feature enhancements, and key platform updates across the Ansira Platform. The changelog will be continuously updated as new features roll out, allowing users to track enhancements, understand capabilities, and stay ahead in their marketing strategies.
Ansira hosted The Channel Effect, its fifth-annual client summit, from February 24-26, 2025. This year's event brought together more than 100 senior marketing leaders from across Ansira's client community to Nashville, Tennessee, the birthplace of The Channel Effect. Notable brands in attendance included Auto-Owners Insurance, Benjamin Moore, Ciena, Dell Technologies, Edward Jones, Erie Insurance, Harley-Davidson Motor Company, Hyundai, Infiniti, Jacuzzi Brands, McKesson, Microsoft, Nestlé Purina PetCare Company, Nissan, Republic National Distributing Company, and State Farm, among others.
"Our goal with The Channel Effect is to foster meaningful discussions, spark new ideas, and strengthen connections among marketing leaders across the various industries we serve," said Ansira Chief Client Officer Kelly Jacxsens. "While attendees walk away with valuable insights and strategies, our Ansira team also gains a deeper understanding of our clients' evolving needs and how we can continue to support their success."
The event featured sessions on the power of a unified platform which walked guests through Ansira's product roadmap, experiential marketing, optimizing media spend, harnessing AI for strategic success, building a holistic experience across the partner ecosystem, loyalty strategies, demonstrating partner value to the executive leadership team, and connecting with Gen Z buyers. A highlight of the event included the exclusive unveiling of an Ansira-commissioned study conducted by Forrester Consulting: Transform Partner Ecosystem Orchestration With An End-To-End Approach.
Ansira welcomed several new clients in Q1 including Trek Bikes, Trane, PGA Superstore, and ProVia. These partnerships highlight the growing demand for a single brand-to-local growth platform and Ansira's proven ability to drive a seamless experience across distributed partner ecosystems. By leveraging its platform technology and expertise, Ansira enables brands to foster deeper partner engagement, accelerate revenue growth, and enhance customer reach.
Ansira was recognized as a Dealmaker of the Year Honoree at the Smart Business Dealmakers Conference in St. Louis, Missouri, for its execution of multiple deals in 2024 that redefined its market position and helped advance its vision of being the platform of record for companies operating in distributed ecosystems. The award highlighted the successful completion of a simultaneous double acquisition of two strategic competitors, BrandMuscle and SproutLoud, on July 1, 2024. These acquisitions grew the company in tech advancements, client base, industry vertical expertise, revenue, and EBITDA.
The award also recognized Ansira's divestiture of its Sincro division, an automotive dealership solutions business, to DealerOn. The divestiture was limited to the tier three automotive business and customers, which allowed Ansira to focus its resources on its core strengths to better serve auto OEM and tier two clients.
Ansira was named a winner of Digiday's Media Buying and Planning Awards in their Best Connected / Streaming TV Campaign category for Ansira's work with Auto-Owners Insurance. The award-winning campaign focused on delivering impactful impressions and enhancing ad recall through streaming platforms. By prioritizing premium placements on connected TV and digital streaming channels, the strategy efficiently reached the target audience identified by Auto-Owners. Efforts were optimized to drive brand lift and maximize engagement by aligning with audience behaviors and preferences for on-demand content.
The streaming campaign delivered exceptional results, directly aligning with the client's goals of increasing impactful impressions and driving brand recall. Impressions surged by 130% YoY, significantly expanding the campaign's reach across target audiences. Web conversions experienced an outstanding 472% increase YoY, demonstrating heightened engagement and interest from the audience. This resulted in a remarkable 61.8-point improvement in the conversion rate, showcasing the effectiveness of the campaign in driving meaningful actions.
Ansira also earned 150+ badges in G2's Spring 2025 Market Report. G2, the leading provider of business software and services reviews, uses its community knowledge to help over 100 million people each year make informed software and service decisions for their business. G2 badges are awards given based on verified customer reviews and market presence, highlighting a product's performance and customer satisfaction.
Ansira is backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.
Ansira is the leading marketing platform for brands that operate in distributed ecosystems. By orchestrating the entire brand-to-local value chain, Ansira synchronizes global companies' internal and external teams across channels, markets and regions. Ansira leverages AI-powered technology, vertical expertise, local insights and strategic partnerships to optimize marketing performance and empower partner growth at scale. For more information on Ansira visit Ansira.com or LinkedIn.
Truelink Capital is a middle-market private equity firm based in Los Angeles. Truelink pairs deep industry experience in the technology-enabled services and industrials sectors with a commitment to building partnerships that drive long-term value creation through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of operational improvements, strategic initiatives, and transformative add-on acquisitions.
Media Contact: Megan Duran
Megan.Duran@Ansira.com
972.663.1380
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