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Affinity, a leading relationship intelligence platform for dealmakers, announced on August 6, 2025, the appointment of Lindsay Bayuk as Chief Marketing Officer. Bayuk joins the executive team to spearhead global marketing strategy, driving Affinity’s expansion into new verticals and enhancing its go-to-market efforts in the private capital sector.
Lindsay Bayuk named Affinity’s Chief Marketing Officer, effective August 6, 2025.
Bayuk brings experience from Fullstory and Pluralsight, scaling SaaS businesses.
Will lead global marketing to expand Affinity’s private capital market presence.
Previously drove Pluralsight’s enterprise strategy and IPO preparation.
Focus on new verticals, product offerings, and agent-driven market strategies.
Affinity serves over 3,000 organizations with its CRM platform.
Bayuk’s appointment comes at a pivotal time as Affinity aims to scale its CRM platform for private equity and venture capital. “Lindsay brings the strategic vision, deep marketing expertise, and scaled operating experience we need to help Affinity scale across private capital markets,” said Ken Fine, CEO of Affinity. Her leadership will drive Affinity’s next phase of growth, focusing on new markets and enhanced product offerings.
Bayuk has a strong track record in SaaS marketing, most recently serving as CMO at Fullstory, where she led global brand initiatives. At Pluralsight, she shaped enterprise expansion and guided the company through its IPO process. “Affinity is already the market leader in CRM for private capital, with a powerful platform and remarkable momentum,” said Bayuk. “What’s even more exciting is what comes next—solving more of the biggest challenges facing private equity and venture capital.”
Bayuk’s role will focus on evolving Affinity’s go-to-market strategy in an AI-driven world, expanding into new verticals, and addressing challenges in private capital markets. Her experience in M&A, brand evolution, and marketing transformation will support Affinity’s goal of delivering innovative solutions to over 3,000 organizations, including top-tier private equity and venture capital firms.
Affinity’s appointment of Lindsay Bayuk as CMO positions the company to accelerate its growth and solidify its leadership in relationship intelligence. With her expertise, Affinity is well-equipped to expand its impact in private capital markets and beyond, delivering value to dealmakers worldwide.
Affinity is the leading relationship intelligence platform for dealmakers. With its AI-powered CRM, Affinity helps private capital firms, investment banks, and strategic acquirers find, manage, and close more deals by harnessing the power of their networks. Affinity is used by more than 3,000 customers across 80 countries to unlock relationship insights, drive efficiency, and win more opportunities.
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