Affinitiv has named Thomas “T.O.” Wagner as Chief Revenue Officer, bringing his extensive automotive and data-driven services leadership to guide the company’s global revenue strategy, sales execution, strategic accounts, and revenue operations as it continues scaling across dealerships, dealer groups, and OEM partners.
Affinitiv, a leading provider of data-driven marketing and software solutions for the automotive industry, has strengthened its executive team with the appointment of Thomas “T.O.” Wagner as Chief Revenue Officer. Wagner’s deep industry expertise and proven track record in building high-performing teams will support Affinitiv’s ongoing expansion and commitment to helping OEMs, dealers, and dealer groups attract, convert, and retain customers throughout the ownership lifecycle.
“T.O. is a proven revenue leader with deep industry knowledge and a strong reputation for developing teams and partnerships that perform,” said Sharon Kitzman, CEO of Affinitiv. “He understands how to translate strategy into execution and how to help organizations grow in complex, competitive markets. We are excited to welcome him to the Affinitiv leadership team.”
With more than three decades of leadership across automotive, software, and data-driven services, Wagner has consistently driven alignment between sales, marketing, and operations while modernizing go-to-market strategies for dealer groups and OEMs. His prior roles at DMEautomotive, AutoPoint/Solera, and Reynolds & Reynolds have equipped him to deliver sustainable revenue growth in dynamic, customer-focused environments.
In his new role, Wagner will lead Affinitiv’s global revenue efforts, enhancing predictability, strengthening key partner relationships, and accelerating scalable growth. His focus will reinforce the company’s investment in innovation that leverages first-party data to enable targeted, timely, and relevant communications across the entire customer journey.
Affinitiv’s comprehensive solutions empower more than 5,500 dealerships and all major automakers nationwide to build profitable, long-term customer relationships through precise, data-driven marketing and software tools.
About Affinitiv
Affinitiv delivers data-driven software and marketing solutions designed to help OEMs, automotive dealers, and dealer groups attract, convert, and retain customers across the entire ownership lifecycle. With more than 25 years of automotive and marketing expertise, Affinitiv supports over 5,500 dealerships and all major automakers nationwide. Powered by first party data, Affinitiv enables highly targeted, timely, and relevant communications throughout the customer journey, helping dealers build profitable, long-term customer relationships.
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