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2X, a Malvern, Pennsylvania-based leader in subscription-based go-to-market (GTM) services, announced on July 24, 2025, the appointment of Amber Tobias as Senior Vice President of Corporate Development. With over 10 years of mergers and acquisitions (M&A) experience at private equity-backed firms like FluentStream (PSG portfolio) and Illuminate Education (Insight Partners), Tobias will spearhead 2X’s strategic acquisition program, including target identification, deal execution, and integration. This follows successful integrations of StraightArrow and Intelligent Demand, and a strategic investment in Get Levrg, backed by a $100 million investment from Insight Partners in 2024. Tobias’ appointment strengthens 2X’s position in the $50 billion GTM services market, enhancing its offerings in marketing operations, MarTech management, and revenue optimization for clients like FARO Technologies and Sandler.
Announced July 24, 2025: Amber Tobias named SVP of Corporate Development.
Tobias brings 10+ years of M&A experience from FluentStream, Illuminate Education.
Leads 2X’s M&A strategy post-StraightArrow, Intelligent Demand integrations.
2X serves 150+ clients, reducing GTM costs by 30%, per company data.
GTM services market valued at $50B, projected to reach $80B by 2030.
Follows $100M Insight Partners investment and Amit Suryavanshi as CTO in 2025.
Amber Tobias joins 2X to lead its M&A initiatives, as announced on July 24, 2025, at a critical growth phase following acquisitions of StraightArrow and Intelligent Demand, and investment in Get Levrg. “Amber’s appointment comes at exactly the right time,” said CEO Dom Colasante, highlighting her track record in private equity environments. Tobias will oversee end-to-end acquisition processes, leveraging her experience at FluentStream, where she executed programmatic M&A, and roles at Aspirion and Nadavon Capital Partners. Her focus includes expanding 2X’s service portfolio—spanning marketing operations, campaign optimization, and sales tech implementation—while ensuring seamless integration, as praised by clients like Andrea Oliver of Terrasmart: “They feel like an extension of our team.” Tobias holds a BBA in Finance from Indiana University Bloomington and an MBA from California State University, Monterey Bay.
Founded in 2018, 2X, with 700+ employees across the U.S., Philippines, and Malaysia, is a leader in B2B Marketing as a Service (MaaS), serving 150+ clients with partnerships like Salesforce, HubSpot, and 6sense. Its subscription-based model reduces GTM costs by 30% and boosts campaign ROI by 25%, per 2025 client data. The $50 billion GTM services market, driven by 65% of B2B firms outsourcing marketing per 2025 reports, is projected to reach $80 billion by 2030. Tobias’ expertise, combined with recent leadership additions like CTO Amit Suryavanshi and SVP Heather Petersen, and a $100 million Insight Partners investment, positions 2X against competitors like Accenture and Demandbase. The company’s valuation reached $500 million post-2024 funding.
The GTM services sector faces challenges like rising MarTech costs, with 50% of CMOs citing budget constraints, per 2025 reports. Posts on X highlight excitement for Tobias’ appointment, with @2XGlobal and @CIOTechNews noting her M&A expertise as key to 2X’s growth, though some express concerns about integration risks. 2X’s acquisitions align with industry trends, as seen with Thrive’s purchase of Baroan Technologies on the same day. Competitors like Madison Logic focus on ABM platforms, but 2X’s end-to-end GTM solutions and partnerships with Adobe Marketo Engage and Gong offer broader scalability. Tobias’ role is expected to drive 2X’s H2 2025 growth, targeting 20% revenue expansion, per analyst projections.
2X’s appointment of Amber Tobias as SVP of Corporate Development strengthens its M&A-driven growth strategy, positioning it as a leader in innovative GTM services for the B2B market.
2X is the global leader in subscription-based go-to-market services, helping GTM leaders achieve greater impact while lowering costs through its comprehensive managed services delivery model. Building on its foundation as the leader in B2B marketing as a service (MaaS), 2X now provides end-to-end go-to-market solutions including marketing operations and MarTech management, campaign build and optimization, content and creative production, revenue operations, sales technology implementation, and strategic consulting services. 2X is a services partner of 6sense, Salesforce, Adobe Marketo Engage, HubSpot, Gong, Bombora, Drift, WordPress, Google, Meta, and many other leading revenue platforms.
With more than 1,000 team members globally, 2X is backed by private-equity firms Recognize Partners and Insight Partners. 2X has been recognized as one of the fastest-growing companies in the US by Inc. and the Financial Times.
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