Experian, a global leader in data and technology, announced on July 22, 2025, that its Experian Assistant, an agentic AI-powered virtual assistant integrated with the Experian Ascend Platform™, has won the 2025 Globee® Award for Technology in the Enterprise Artificial Intelligence Solutions category. By accelerating the data-modeling lifecycle from months to days or even hours, Experian Assistant empowers financial institutions to enhance credit and fraud decisions, delivering a 183% ROI, per a Forrester study. Selected from nearly 2,000 global nominations, this award highlights Experian’s innovation in the $13.8 billion enterprise AI market.
Announced July 22, 2025: Experian Assistant wins 2025 Globee® Award for Technology.
Reduces model development time from months to days/hours, per Experian data.
Integrated with Ascend Platform™, delivering 183% ROI, per Forrester study.
Experian serves 1,800+ global clients across financial services, healthcare, and more.
Enterprise AI market valued at $13.8B, projected to grow 6x by 2030.
Follows 2025 BIG Innovation Award and FinTech Breakthrough Award for Experian Assistant.
Experian Assistant, launched in 2024, acts as a 24/7 data expert, providing real-time analytics, coding assistance, and model transparency. “Experian is transforming the way financial institutions innovate,” said Scott Brown, Group President Financial Services, Experian North America. “Experian Assistant empowers them to move from data insights to deployment faster than ever.” Integrated with the Ascend Platform™, it enables data exploration, model building, and performance monitoring, scoring a wider range of consumers effectively. A recent integration with Mastercard’s identity verification enhances fraud prevention, per Experian’s July 2025 announcements.
Experian, with 25,200 employees across 32 countries and a market cap of $44 billion (EXPN, London Stock Exchange), serves over 1,800 clients, including 90% of top global banks. The Ascend Platform™, bolstered by Experian Assistant, reduces credit decision times by up to 70% and improves fraud detection accuracy, per client data. The 2025 Globee® Awards, judged by over 2,995 independent experts, recognized Experian among nearly 2,000 nominations for solving real-world problems. This follows Experian Assistant’s 2025 BIG Innovation Award and FinTech Breakthrough Award, reinforcing its leadership.
The $13.8 billion enterprise AI market is driven by demand for faster, data-driven decisions, with 76% of financial institutions adopting AI for analytics, per 2025 industry reports. Experian’s solutions compete with TransUnion and Equifax but stand out with cloud-first, AI-driven platforms leveraging AWS. Posts on X from @Experian, @BW_Espanol, and @BWGerman reflect global excitement for the Globee win, emphasizing its transformative impact. The partnership with Resistant AI, announced concurrently, further strengthens Experian’s fraud prevention, targeting the 47% of UK businesses facing APP fraud.
Experian Assistant’s 2025 Globee® Award win cements its role as a game-changer in financial services, driving faster, smarter, and more transparent analytics for global institutions.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.