Creatio has unveiled Creatio 10x, its latest AI-native platform release designed to help organizations scale AI adoption, automate customer workflows, and consolidate CRM operations. The update introduces new capabilities that enable both business users and IT teams to build, deploy, and govern AI agents while extending CRM functionality across sales, marketing, customer service, and industry-specific operations.
The release reflects the growing demand for enterprise platforms that combine AI agents, workflow automation, and customer relationship management (CRM) within a single environment.
Creatio has announced the release of Creatio 10x, introducing a broad range of AI-powered capabilities that combine CRM functionality with enterprise workflow automation.
The company says the platform enables organizations to automate customer operations through a combination of human-driven processes and autonomous AI agents, helping teams increase productivity while reducing technology complexity by consolidating multiple customer engagement tools into one AI-native platform.
"Creatio 10x gives organizations everything they need to build, govern, and scale enterprise AI—from visual no-code tools and AI coding agents that make application development accessible to anyone, to enterprise-grade governance and industry-leading CRM on a single AI-native platform," said Andie Dovgan, Chief Growth Officer at Creatio. "We built this release to remove every barrier to AI adoption, so our customers can automate faster, consolidate their tech stack, and scale agentic automation ahead of everyone else in their market."
One of the key additions in Creatio 10x is AI Twin, a conversational assistant that enables employees to build personal AI agents without technical expertise.
Using natural language, users can create AI agents to automate everyday tasks while operating within organizational governance policies, security controls, and access permissions. According to Creatio, the feature is designed to encourage AI adoption across business teams by removing traditional development barriers.
For organizations deploying more advanced AI solutions, Creatio introduced Creatio AI Studio, a platform for managing the complete AI agent lifecycle.
The platform includes:
Together, AI Twin and AI Studio provide organizations with a framework for both employee-created AI assistants and enterprise-managed autonomous agents.
Creatio 10x also expands CRM functionality across multiple business functions.
For sales, the release introduces AI-powered sales engagement, guided selling, revenue intelligence, forecasting enhancements, voice-enabled field sales capabilities, and updated mobile experiences.
Within marketing, organizations gain AI agents capable of building customer segments, generating marketing assets such as landing pages and emails, and orchestrating campaigns.
For customer service, the platform adds AI-powered web, text, and video chat, alongside expanded omnichannel service management tools.
The release also introduces industry-specific AI agents for banking and manufacturing, supporting customer onboarding, account servicing, field operations, and other specialized workflows.
Creatio says the release advances its Unlimited Enterprise strategy, allowing organizations to deploy AI agents and automate workflows without restrictions on users, AI agents, workflows, or application scale.
According to the company, the platform enables customers to:
Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.
