Melissa, a global leader in data quality and address management, announced on July 22, 2025, the addition of its SmartMover service to the Snowflake Marketplace. This integration enables Snowflake users to access powerful National Change of Address (NCOA) capabilities, streamlining data accuracy and operational efficiency within the Snowflake ecosystem.
Melissa’s SmartMover service empowers Snowflake users to perform USPS-licensed NCOA processing directly within the platform, updating customer addresses against a database of over 160 million U.S. moves and 10 million Canadian moves. This eliminates the need for external tools, reducing complexity and accelerating workflows. Daniel Kha Le, Chief Data Officer at Melissa, states, “Bringing SmartMover to Snowflake means customers can now tap into USPS-licensed NCOA processing from within the same data cloud they rely on daily. It’s about bringing Melissa’s most trusted tools to where the data lives and, in the process, reducing complexity, accelerating workflows, and increasing confidence in the results.”
SmartMover joins Melissa’s suite of native Snowflake apps, offering U.S., Canadian, and international address verification, IP address geolocation, phone number parsing across 200+ countries, real-time email validation, and name parsing for diverse linguistic variations. These tools run natively within Snowflake’s architecture, are free to install, and operate on a consumption-based licensing model, ensuring seamless integration without custom coding or manual data handling.
Beyond SmartMover, Melissa provides 19 integrated data sets on Snowflake, covering geolocation, property, and legislative data. These resources enable organizations to enhance customer data accuracy, improve marketing ROI, and gain valuable insights across industries like retail, healthcare, and finance. The platform’s ability to standardize and validate addresses in real-time helps businesses reduce undeliverable mail and meet USPS Move Update requirements for postal discounts.
Melissa’s expanded presence on the Snowflake Marketplace reinforces its commitment to delivering cutting-edge data quality solutions. By integrating SmartMover and other tools, Melissa empowers organizations to maintain accurate, actionable customer data, driving efficiency and trust in data-driven operations.
Powering clean customer data for 40 years, Melissa is the Address Expert. Providing address validation, address autocomplete, and geo-verified address data for 240+ countries, Melissa supports global businesses with its offices across five continents. Melissa’s suite of data quality, ID verification, and location data tools and services drives better decision-making, reduced costs, increased efficiency, and improved compliance. Our APIs, CRM, and ecommerce integrations, and online tools help Melissa’s 10,000 customers worldwide process billions of addresses daily, fully capitalizing on the business value of customer data.
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