Sumsub has launched Sumsub for Marketplaces, a new solution designed to help digital marketplaces and e-commerce platforms accelerate growth while strengthening fraud prevention and regulatory compliance. The offering combines identity verification, business verification, behavioral analytics and transaction monitoring to help platforms improve trust, reduce fraud-related losses and enhance user onboarding experiences.
The launch comes as online marketplaces face growing pressure to balance rapid user growth with increasingly sophisticated fraud threats, evolving compliance requirements and rising operational costs.
Digital marketplaces and e-commerce platforms are increasingly required to deliver fast onboarding experiences while preventing fraud, money laundering and account abuse. Sumsub’s new offering aims to address these challenges through a scalable compliance infrastructure that reduces dependency on manual reviews while adapting to regional regulatory and fraud requirements.
"Marketplaces and e-commerce platforms today need to balance rapid growth, seamless user experience, and increasingly sophisticated fraud prevention", says Andrew Novoselsky, CPO at Sumsub. "Our solution gives them the infrastructure to do this, while reducing reliance on manual reviews, as well as adapting to regional fraud patterns and regulatory requirements worldwide. By combining continuous risk assessment, real-time alerts, and global data coverage, we enable platforms to grow securely and efficiently without proportionally increasing operational costs".
The platform is designed to support multiple marketplace models with customizable verification and risk management workflows tailored for buyers, sellers, merchants and independent professionals operating across different geographies and industries.
Sumsub for Marketplaces integrates fraud prevention, compliance automation and transaction monitoring into a single verification ecosystem designed for digital commerce platforms.
The platform enables marketplaces to verify both individuals and businesses while screening Ultimate Beneficial Owners (UBOs). The solution helps reduce fake account creation, fraud risks and money laundering exposure.
The solution includes capabilities to detect and prevent multi-accounting, referral fraud and bonus abuse, helping platforms protect promotional campaigns and marketing investments.
Sumsub combines identity verification, device intelligence and behavioral analytics to strengthen chargeback prevention and support transaction dispute resolution processes.
The platform continuously monitors payment activity to identify suspicious transactions, scams, abnormal payment behavior and high-risk counterparties before fraud escalates.
Sumsub leverages AI-driven behavioral analytics, bot detection, dynamic risk scoring and device intelligence to detect evolving fraud threats, including AI-enabled abuse techniques.
The launch reflects the growing demand for trust and safety infrastructure within digital commerce ecosystems. As online marketplaces expand globally, companies are increasingly investing in technologies that automate compliance processes while maintaining seamless customer experiences.
Sumsub stated that its adaptive no-code platform is designed to quickly adjust to changing regulations, fraud patterns and operational requirements. The company also highlighted its recognition by Gartner, Forrester and IDC for identity verification and fraud prevention capabilities.
With marketplaces continuing to face rising fraud sophistication and tighter regulatory oversight, solutions that combine compliance automation with real-time fraud intelligence are becoming critical for sustainable platform growth.
Sumsub is a leading full-cycle verification platform that enables fraud-free, scalable compliance. Its adaptive, no-code solution covers everything from identity and business verification to ongoing monitoring – quickly adjusting to evolving risks, regulations, and market demands.
Recognized as a Leader by Gartner, Forrester, and IDC, Sumsub combines seamless integration with advanced fraud prevention to deliver industry-leading performance.
Over 4,000 clients—including italki, Drouot, Avis, Bybit, Vodafone, Duolingo, and Kaizen Gaming—trust Sumsub to streamline verification, prevent fraud, and drive growth. The platform's methodology follows leading global AML standards and regulations, and Sumsub has extensively engaged with leading research and public institutions like the UN, Statista, and INTERPOL.
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