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Sift, the AI-powered fraud platform, has once again claimed the #1 ranking in all fraud prevention categories Fraud Detection, Risk-Based Authentication (RBA), and E-commerce Fraud Protection—in G2’s 2025 Summer Reports. This marks the second consecutive year of Sift’s dominance, driven by 500 authentic user reviews, a 42% increase from 2024 and 52% more than its closest competitor.
Sift ranks #1 in Fraud Detection, RBA, and E-commerce Fraud Protection.
Second consecutive year leading all fraud categories in G2 Reports.
Backed by 500 user reviews, up 42% from 2024 Summer Reports.
AI-driven platform ensures real-time fraud detection with minimal friction.
Trusted by brands like DoorDash, Yelp, and Poshmark for secure growth.
G2’s rankings reflect customer satisfaction, ease of use, and effectiveness.
Sift’s top rankings in G2’s 2025 Summer Reports highlight its leadership in delivering fast, accurate fraud decisioning. “Earning the #1 ranking across all fraud categories on G2 sends a clear message—Sift leads in fast, accurate fraud decisioning and seamless, secure user experiences,” said Armen Najarian, CMO of Sift. The platform’s AI analyzes over 1 trillion events annually, enabling real-time detection of fraud types like payment fraud, account takeovers, and promo abuse, while maintaining a seamless customer experience.
G2, the world’s largest software marketplace, bases its rankings on authentic user feedback. “As software buyers increasingly turn to trusted customer reviews… G2’s quarterly Market Reports are rooted in the authentic voice of customers,” said Sydney Sloan, CMO of G2. Sift’s 500 reviews praise its reliability, user-friendly interface, and adaptability. One user noted, “We’ve been using Sift for over 8 years… it’s reliable, easy to work with, and constantly improves to stay ahead of new fraud trends.” Another highlighted its “powerful machine learning capabilities” for identifying subtle fraud trends.
Sift’s platform empowers over 700 global businesses, including DoorDash and Poshmark, to grow securely. Reviews emphasize its real-time analysis, customizable rules, and minimal false positives. “What I like about Sift is how fast and automatic everything is… it’s clear why certain decisions are made, which helps our team act quickly,” said a user. With innovations like RiskWatch, Sift maintains stable block rates, unlocking significant revenue, as seen with a crypto exchange gaining $19M in a single quarter.
Sift’s continued dominance in G2’s 2025 Summer Reports reinforces its position as the premier fraud prevention platform. By leveraging AI and a vast data network, Sift enables businesses to combat evolving threats, ensuring trust and growth in the digital economy.
Sift is the AI-powered fraud platform securing digital trust for leading global businesses. Our deep investments in machine learning and user identity, a data network scoring 1 trillion events per year, and a commitment to long-term customer success empower more than 700 customers to grow fearlessly. Brands including DoorDash, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences.
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.
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