Escalated.io, a leading ad fraud detection company, has been named a Qualified Data Contributor (QDC) to the Trustworthy Accountability Group’s (TAG) Data Center IP (DCIP) List, as announced on July 21, 2025. This milestone strengthens the digital advertising ecosystem by enabling companies to filter out invalid traffic (IVT) and protect against fraudulent activities that threaten brand budgets and publisher revenues.
Escalated.io named Qualified Data Contributor to TAG’s DCIP List
DCIP List identifies IP addresses linked to high-risk invalid traffic
Helps brands and publishers combat ad fraud and protect revenue
Escalated.io contributes real-time IVT detection data monthly
Supports web, mobile, in-app, and CTV ad environments
Enhances transparency and safety in digital advertising
The TAG DCIP List, managed by the Trustworthy Accountability Group, is a critical tool for identifying IP addresses associated with high-risk invalid traffic (IVT), enabling companies across the advertising supply chain to review transactions and filter out fraudulent activity. Escalated.io’s role as a QDC involves contributing real-time data to ensure the list’s accuracy and effectiveness. “We’re excited to be contributing and giving back to the community in this manner and also doing our part to help ensure the accuracy of the data,” said Kyle Smith, Escalated CEO.
Invalid traffic, including general (GIVT) and sophisticated (SIVT) forms, poses a significant threat to digital advertising. Brands risk wasting ad budgets on non-human impressions, while publishers face reduced revenue and reputational harm. “The effectiveness of shared tools like the DCIP list depends on the support of companies like Escalated.io in sharing vital ad fraud intelligence with TAG each month,” said Lisa Gansky, Director of Product Management at TAG. “Escalated.io’s role as a QDC highlights its leadership and dedication to protecting the digital advertising supply chain, and we look forward to working together in future to protect the industry from the scourge of ad fraud.”
Escalated.io’s platform supports real-time detection and blocking of both GIVT and SIVT across web, mobile web, in-app, and connected TV (CTV) environments. Its Client and Device Blocklist service, hosted within clients’ platforms, provides tailored protection by incorporating IVT data specific to each client’s audience, enhancing accuracy and efficiency. This integration with TAG’s DCIP List further amplifies Escalated.io’s impact in safeguarding the ad tech ecosystem.
The TAG DCIP List, updated monthly with contributions from QDCs like Escalated.io, empowers advertisers, publishers, and platforms to mitigate ad fraud risks. By filtering out high-risk IP addresses, companies can ensure ad spend reaches genuine audiences, improving campaign performance and maintaining brand integrity. Escalated.io’s involvement underscores its commitment to fostering transparency and trust in digital advertising.
Escalated.io’s designation as a Qualified Data Contributor to TAG’s DCIP List marks a significant step in combating ad fraud, offering brands and publishers robust tools to protect their investments and enhance the integrity of the digital advertising supply chain.
Escalated.io is an end-to-end ad fraud vendor designed for use within the entire ad tech ecosystem from the sell-side to the buy-side. Escalated.io's range of tools are built for the real-time detection and blocking of both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) as well as the measurement of ad viewability to protect ad spend, revenue, or resources. Escalated.io employs innovative methods that are designed to solve problems for companies of all sizes and enable coverage in nearly any scenario. The Escalated.io platform supports web, mobile web, in-app, and CTV.
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