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Proof, the leading digital identity and transaction security platform serving over 16 Fortune 100 companies and processing more than $200 billion annually, has introduced Certify, a revolutionary solution designed to counter the rising threats of falsified content, deepfakes, and digital impersonation amplified by generative AI. Certify enables instant, cryptographically authenticated digital signing of any content using verified legal identities, creating irrefutable evidence that resists AI forgery, akin to the EMV chip's impact on payment fraud.
Generative AI has made fake documents, voices, and videos nearly indistinguishable from reality, enabling sophisticated fraud in finance, real estate, and beyond. Certify shifts from basic e-signatures to cryptographic proof-of-authenticity, embedding verified identities into all digital assets. This creates verifiable records that organizations can instantly trust, without repeated ID presentation. Pat Kinsel, CEO of Proof, stated, “In an era where AI can generate perfect deepfakes and falsify any document, cryptographic proof of identity and authenticity of records is existential. It’s becoming a lot harder to answer ‘was this really you?’ Everything we believe and accept as real needs to rely on verifiable records.”
OpenAI CEO Sam Altman echoed this urgency, warning of a "significant impending fraud crisis" where AI impersonation is "indistinguishable from reality," necessitating a complete overhaul of verification methods.
Certify's paradigm ensures provenance and accountability:
In real estate, Aaron Davis, CEO of Florida Agency Network—the largest independent title company in Florida—said, “Certify will help us meet the moment on the fraud threat that has overtaken our industry. We’ll now be able eliminate the risk of AI-powered identity fraud for the more than $2.5 billion in real estate transactions that we manage annually.”
Liminal research supports demand, with 83% of financial services buyers seeking platforms combining identity and fraud prevention.
Built on Proof's secure infrastructure, Certify maintains compliance and fraud prevention standards trusted by 8,000 organizations in finance, government, real estate, and healthcare. It extends beyond e-signatures, supplanting any digital asset under legal frameworks, ensuring organizations verify evidence instantly.
Proof's Certify arrives at a critical juncture, with AI deepfakes costing billions in fraud annually. By watermarking digital assets with cryptographic identities, it redefines trust in the digital economy, protecting transactions and fostering secure innovation.
For more, visit Proof.com/certify.
Proof is the trusted platform for securing the digital economy. As critical commerce shifts online, Proof empowers companies to verify who is behind every digital interaction. From pioneering remote online notarization to launching a comprehensive identity authorization network, Proof secures transactions with industry-leading compliance and fraud prevention. Trusted by 8,000 organizations across financial services, government, real estate, and healthcare, Proof is defining trust in digital transactions.
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