Persona, a leading verified identity platform, has been recognized as a Leader in The Forrester Wave™: Identity Verification Solutions, Q3 2025, achieving the highest scores in current offering and strategy categories among 15 evaluated vendors. Additionally, Persona earned perfect scores in Vision, Innovation, Deepfake Detection, and Business Identity Verification (Know Your Business) criteria. This accolade follows its positioning as a Leader in the 2025 Gartner® Magic Quadrant™ for Identity Verification, where it ranked highest for Ability to Execute for the second year.
As AI-driven fraud sophisticates and regulations intensify, one-size-fits-all tools fall short. Persona's unified platform offers adaptable building blocks for verifying individuals and businesses across use cases and regions, from Australian age checks to U.S. entity verification. "As AI-powered fraud grows more sophisticated and global regulations tighten, organizations can no longer rely on rigid, one-size-fits-all identity tools," said Rick Song, co-founder and CEO of Persona. "Persona was built to adapt across industries, use cases, and regions... We believe being named a Leader by both Forrester and Gartner highlights how Persona is empowering organizations with the flexibility they need to keep up with the evolving identity landscape."
Forrester praised Persona's fit for regulated enterprises with complex document needs, noting its robust individual and business verification, custom risk models, and AI agents. Gartner highlighted its execution strength and top rankings in Use Cases like Risk Mitigation and Automation.
Persona's platform excels in:
Customer feedback emphasizes scalability and seamless integrations, enabling secure, user-friendly experiences.
Persona's infrastructure supports diverse needs, from workforce onboarding to high-risk financial KYC, with risk signals, orchestration, and third-party integrations. It combats AI threats through evolving intelligence and ensures compliance via customizable audits, building trust in digital interactions.
These dual recognitions validate Persona's role in scalable identity solutions, equipping enterprises to thrive amid fraud and regulatory pressures.
Persona Identities, Inc. (Persona) offers a unified identity platform that provides organizations with the building blocks they need to securely collect, verify, manage, and make decisions about individuals' and businesses' identities — along with automation and orchestration tools to streamline the entire process from end to end.
Founded in 2018, Persona is headquartered in San Francisco and is available in 200+ countries and territories and 20 different languages. Persona serves any organization that needs to verify the real identities of people or businesses, including retail, fintech, marketplace, delivery services, real estate and hospitality, HR, edtech, legal services, home and childcare services, and more. For additional information, please visit https://withpersona.com/.
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