Jumio, the leading provider of AI-powered identity intelligence, has announced the launch of its reusable identity solution, selfie.DONE, across North America. This expansion marks the next phase of Jumio's global rollout of true reusable identity, following its successful launch in Latin America earlier this year. The solution enables businesses to instantly recognize trusted users with just a selfie, eliminating the need for ID document scans in many cases.
selfie.DONE eliminates ID document scans for trusted users, requiring only a selfie for recognition.
The solution leverages a global, consented identity graph of tens of millions of legitimate and fraudulent identities.
A leading gaming operator saw up to 60% of users complete document-free verifications, driving a 20% increase in completion rates.
The approach creates a fast lane for high-trust identities while maintaining full verification for unrecognized users.
Unlike closed-loop wallets, Jumio's reusable identity is powered by cross-customer, global intelligence.
Jumio was named an Honorable Mention in the 2026 Gartner Magic Quadrant for Identity Verification.
With selfie.DONE, the days of starting every onboarding flow with an ID document are over. By leveraging a global, consented identity graph, businesses can instantly recognize trusted users with just a selfie and only ask for a document when needed. For a large and growing share of enrolled users, this means the highest-friction step in identity verification disappears entirely. This approach acts as a fast lane for high-trust identities, while anyone the system cannot confidently recognize or match remains subject to full verification. This allows regulated organizations to reduce onboarding friction without compromising rigorous security standards or compliance requirements.
Reusable identity has demonstrated a significant impact on conversion rates and platform resilience. During the intense traffic of the World Cup, a leading global gaming operator leveraged selfie.DONE to successfully scale operations, with average daily requests more than doubling during the tournament. The operator has seen up to 60% of users complete expedited, document-free verifications using selfie.DONE, driving a 20% increase in verification completion rates. This performance underscores the solution's effectiveness in high-volume, high-stakes environments.
Unlike closed-loop identity wallets or regional data silos, Jumio's approach to reusable identity is powered by global, cross-customer intelligence. Each verification contributes to Jumio's global identity graph of tens of millions of legitimate and fraudulent identities. This enables businesses to immediately and seamlessly recognize trusted users across geographies and industries. The North American expansion reinforces Jumio's leadership in reusable identity and identity intelligence, delivering a differentiated approach that balances user experience with robust fraud detection and KYC compliance.
"With the launch of selfie.DONE in North America, we're shifting the industry beyond static, point-in-time verification toward a model of continuous, contextual, and connected identity intelligence," said Bala Kumar, president and CPTO at Jumio. "By enabling businesses to instantly recognize trusted users — without the friction of digital wallets or re-verifying from scratch — we are creating a fast lane for the digital economy."
About Jumio
Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights to accurately establish, maintain and reassert trust. Leveraging powerful automated technology including biometric screening, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps to fight fraud and financial crime, onboard customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions. Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific, and the Middle East, and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners.
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