.jpg)
Veeam Software, the global leader in data resilience, has strengthened its executive team with the appointment of Allison Cerra as its new Chief Marketing Officer. Cerra joins from Alkami Technology and brings a wealth of marketing leadership experience from major technology firms, including Hewlett Packard Enterprise, McAfee, and Intel, positioning her to lead Veeam's global marketing as the company expands its mission in the AI era.
Veeam Software appoints Allison Cerra as its new Chief Marketing Officer.
Cerra was previously CMO at Alkami and held senior marketing roles at HPE and McAfee.
She will lead global brand strategy, product marketing, and demand generation.
The appointment supports Veeam's expanded focus on data resilience for AI.
Cerra succeeds Rick Jackson, who is retiring after a 40-year career.
Her background spans enterprise tech, cybersecurity, and cloud innovation.
Cerra will report directly to CEO Anand Eswaran and is tasked with overseeing all aspects of Veeam's global marketing, including brand strategy, product marketing, and digital engagement. Her appointment comes at a pivotal time as Veeam broadens its mission to help enterprises safeguard and mobilize their data to power AI initiatives safely and effectively.
“Allison understands the intersection of technology and trust,” said Anand Eswaran, CEO of Veeam. “She’s built brands that connect deeply with customers, and teams that turn marketing into a growth engine. As Veeam enters its next phase of innovation helping every organization trust its data to safely power AI, her leadership and clarity of purpose will help us tell that story to the world.”
Cerra is an award-winning marketer known for translating emerging technology trends into successful growth strategies. Her prior experience includes leading the digital-first go-to-market transformation at Hewlett Packard Enterprise and re-establishing the McAfee brand identity after its separation from Intel. This background across enterprise technology, cybersecurity, and fintech provides a unique perspective for scaling Veeam's market leadership.
“In a world where AI is reshaping what’s possible, data resilience isn’t just protection – it’s permission to innovate,” said Allison Cerra, CMO at Veeam. “Veeam empowers organizations to trust their data completely, so they can move faster and with confidence. I’m thrilled to join the company that is defining what resilience means in the age of AI.”
Cerra succeeds Rick Jackson, who is retiring after a 40-year career in the technology industry and three-and-a-half years as Veeam's CMO. The company acknowledged Jackson's contributions in elevating the Veeam brand and modernizing its engagement with customers and partners.
The appointment of Allison Cerra signals a strategic commitment to amplifying Veeam's story in a competitive market. Her proven ability to connect technology with human impact will be crucial as Veeam navigates the evolving landscape of data resilience and artificial intelligence.
About Veeam Software
Veeam®, the #1 global market leader in data resilience, believes every business should be able to bounce forward after a disruption with the confidence and control of all their data whenever and wherever they need it. Veeam calls this radical resilience, and we’re obsessed with creating innovative ways to help our customers achieve it.
Veeam solutions are purpose-built for powering data resilience by providing data backup, data recovery, data portability, data security, and data intelligence. With Veeam, IT and security leaders rest easy knowing that their apps and data are protected and always available across their cloud, virtual, physical, SaaS, and Kubernetes environments.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.