The Media Trust (TMT), a global leader in Digital Trust & Safety (DTS), has announced a major capital investment to expand its operations in Ireland. This strategic move enhances TMT’s ability to combat AI-enabled digital crimes and cyber threats, reinforcing Ireland’s position as a global tech hub.
The Media Trust is significantly expanding its operations across Ireland, with increased capacity in Dublin, Newmarket, Cork, and Limerick, alongside new infrastructure in Galway. This investment integrates advanced hardware into Ireland’s digital media, eCommerce, and cloud infrastructure, enabling real-time threat detection and takedown capabilities. The company is already supporting clients in the region, with a growing waitlist for activation, highlighting the demand for robust digital safety solutions.
Ireland’s status as a nexus for internet traffic, advertising, and content distribution makes it a critical location for TMT’s expansion. Hosting the European headquarters of major tech companies, Ireland faces unique cybersecurity challenges. TMT’s investment strengthens its ability to detect and neutralize hyper-targeted threats, such as malware and scams, before they spread across the digital supply chain, ensuring safer online experiences for Irish citizens and businesses.
The rise of generative AI has led to increasingly sophisticated cyberattacks, including geographically cloaked malware and digital scams tailored to specific user profiles. TMT’s infrastructure is designed to counter these evolving threats by leveraging real-time threat intelligence. “Digital crime is a local problem. To detect it and take it down, you have to be in the local market,” said Chris Olson, CEO of The Media Trust. “Generative AI has made cyberattacks hyper-targeted; content that looks benign in Paris might be malicious in Limerick. By building capacity throughout Ireland, we’re committing the resources necessary to catch and neutralize threats before they cause harm. This investment is about protecting Irish citizens, securing Irish media and commerce, and ensuring safe digital revenue across the country.”
Operating in 121 countries, The Media Trust scans billions of digital transactions daily to identify and mitigate online threats. The expanded footprint in Ireland enhances its ability to address region-specific challenges, such as rising backdoors and digital scams in Ireland and the UK. “We’ve seen a rise in backdoors and digital scams across Ireland and the UK,” Olson added. “We are committing capital and people to fight these threats at the source. We want to work with leading Irish publishers, companies, and government agencies to ensure a safer, more secure digital environment for everyone.”
This investment underscores TMT’s commitment to safeguarding Ireland’s digital ecosystem. By enhancing real-time monitoring and response capabilities, The Media Trust is poised to protect national digital infrastructures, fostering a secure environment for media, commerce, and citizens.
The Media Trust is the global leader in Digital Trust & Safety, enabling responsible innovation in the digital ecosystem. Through proprietary scanning technologies and threat intelligence, The Media Trust protects consumers, publishers, enterprises, and government entities from online threats, privacy violations, and harmful content. Trusted by leading brands and platforms across the world, The Media Trust is safeguarding the future of the internet one interaction at a time.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.