Hack The Box, the leading platform for cybersecurity readiness and upskilling, has appointed The Nova Method™, an audience-first, AI-driven marketing communications and PR firm, as its agency of record on September 9, 2025. This strategic partnership aims to elevate Hack The Box’s global brand, enhance thought leadership, and strengthen its position as an industry leader through data-driven, narrative-rich campaigns.
“The Nova Method was a clear choice for this next phase of growth,” said Christine Bartlett, SVP, Marketing, Hack The Box. “Their unique blend of strategic insight, seasoned team, proven cybersecurity experience, and compelling ideas puts them in a league of their own.” The Nova Method will lead comprehensive internal and external communications, including media relations, messaging architecture, and thought leadership campaigns, to drive measurable impact.
The Nova Method’s proprietary framework combines deep audience intelligence, AI-powered insights, and strategic storytelling to create resonant campaigns. “In today’s competitive cybersecurity landscape, precise audience alignment, authentic communication, and swift adaptation to industry trends are critical,” said Christine Perkett, CEO and co-founder of The Nova Method. This approach will amplify Hack The Box’s voice to CISOs and reinforce its leadership in cybersecurity training.
Launched in 2017, Hack The Box is renowned for its gamified labs teaching offensive and defensive cybersecurity skills, uniting a community of over 3.7 million members. Trusted by enterprises, governments, and universities, it offers continuous learning, certifications, and talent sourcing. The platform’s hands-on approach, enhanced by AI, supports over 2 million users in building threat-ready teams.
The Nova Method is an audience-first, AI-driven marketing communications and PR agency built to help brands earn attention and inspire action. Its proprietary framework combines audience intelligence, compelling storytelling, and data-driven insights to drive authentic engagement and measurable growth.
Hack The Box is the No. 1 cybersecurity readiness and upskilling platform, combining hands-on labs, AI-enhanced intelligence, and a global community of over 3.7 million members. It offers gamified challenges for offensive and defensive security skills, trusted by enterprises, governments, and universities for workforce development.
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