Acronis, a global provider of cybersecurity and data protection solutions, has announced the appointment of Jo Holliday as General Manager for the United Kingdom and Ireland (UKI). Holliday, a seasoned leader with over 28 years of experience in software sales and channel development, will be responsible for accelerating regional growth and deepening relationships with partners and customers through a partner-first approach.
Acronis appoints Jo Holliday as General Manager for the United Kingdom and Ireland (UKI).
Holliday brings 28+ years of experience in software sales, channel strategy, and go-to-market leadership.
Her mandate is to accelerate regional growth and strengthen the partner ecosystem.
She will lead Acronis's UKI business with a focus on MSPs, service providers, and customers.
The appointment underscores the strategic importance of the UKI market for Acronis.
The role is focused on enabling partners to help businesses navigate a complex cyber landscape.
In her new role, Jo Holliday will lead Acronis's commercial operations across the UK and Ireland, a key region for the company. Her extensive background in building scalable partner ecosystems and driving consistent international growth aligns with Acronis's focus on serving managed service providers (MSPs) and the broader channel. Holliday expressed her enthusiasm, stating, “I’m excited to step into the General Manager role for UKI at Acronis. It’s a privilege to lead such a talented team and work alongside a partner community that plays a critical role in protecting businesses in an increasingly complex cyber landscape.”
Ronan McCurtin, RVP for Europe, Israel & Africa at Acronis, highlighted Holliday's fit for the strategic position, saying, “UKI is an important region for Acronis, and Jo’s depth of experience across channel strategy, revenue leadership, and team development makes her the right leader to drive our next phase of growth. Her partner-centric approach and proven ability to scale high-performing organizations will strengthen our momentum.”
The appointment signals Acronis's commitment to investing in local leadership to foster deeper collaboration with its partner network. Holliday's focus will be on enabling partners to grow their businesses while ensuring end-customers can operate with greater confidence against modern cyber threats through Acronis's integrated cyber protection platform.
About Acronis
Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.
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