Zscaler has appointed cybersecurity marketing veteran Sunil Frida as its new Chief Marketing Officer (CMO). Frida, who joins from a senior marketing executive role at Crowdstrike, will lead the company's global marketing organization. His mandate is to accelerate Zscaler's market leadership and drive the next phase of global growth for its AI-powered Zero Trust Exchange platform as enterprises prioritize secure digital transformation.
Zscaler appoints Sunil Frida, a former senior marketing executive at Crowdstrike, as its new Chief Marketing Officer (CMO).
Frida brings over two decades of experience scaling high-growth SaaS and cybersecurity organizations.
He will oversee global marketing, including product marketing, brand strategy, and go-to-market execution.
The appointment aims to accelerate growth as Zero Trust becomes foundational for secure cloud and AI adoption.
Frida’s background includes senior leadership roles at Amazon Web Services (AWS) and General Electric.
His focus will be on translating Zscaler's platform innovation into clear customer value.
As organizations rapidly modernize their IT infrastructure and integrate AI, the demand for robust, cloud-native security platforms has intensified. Zscaler's appointment of a seasoned marketing leader from a major competitor signals a strategic move to bolster its market positioning and narrative. Frida's experience in scaling a public cybersecurity leader is expected to be instrumental in capturing market share and articulating the value of the Zero Trust Exchange platform to a global audience.
Jay Chaudhry, CEO, Chairman, and Founder of Zscaler, emphasized the strategic importance of the role: “As enterprises continue to modernize their IT environments and securely adopt AI, Zero Trust has become foundational to digital transformation. Sunil is a proven, visionary marketing leader with deep data, AI and cybersecurity expertise and a strong track record of building world-class teams. His ability to translate complex innovation into clear customer value will be critical as we scale Zscaler’s platform and drive our next phase of growth.”
Sunil Frida's career spans prominent technology and industrial giants, providing a blend of cybersecurity-specific and broad-based enterprise marketing expertise. His tenure at Crowdstrike involved expanding market share and strengthening global brand presence during a period of rapid scale. Prior roles at Amazon Web Services and General Electric involved leading product marketing and international brand initiatives for large-scale cloud and enterprise businesses, equipping him with the experience to navigate complex B2B buying cycles and communicate platform-level value propositions.
In his new role, Frida will be tasked with overseeing all aspects of Zscaler's marketing strategy. This includes defining the brand narrative, driving demand generation, and aligning go-to-market execution with the company's innovation roadmap. His stated focus is on helping organizations understand how the Zscaler platform reduces risk and increases operational agility in a cloud-first, AI-driven world, thereby supporting the company's expansion amid significant market momentum.
About Zscaler
Zscaler accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange™ platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across more than 160 data centers globally, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform.
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