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Upwind, the runtime-first cloud security leader, has announced a significant expansion across Asia-Pacific and Japan (APJ), with a strong emphasis on deepening its presence in India. The company has tripled its APJ workforce in the past three months, grown its global customer base by 200% year-over-year, and deployed local SaaS instances in India, Australia, Singapore, and Japan to support data residency, low-latency performance, and regional regulatory requirements.
Rapid cloud and AI adoption across APJ is driving digital transformation but exposing live environments to immediate threats. In India, cloud security incidents are widespread, with high financial and reputational costs. Similar pressures exist in Australia (AUD $86 billion economic impact from outages and cyber incidents), Singapore (SGD $16 million average breach cost), and Japan (rising incidents amid varying maturity levels). Regulatory frameworks are tightening, making runtime security essential for protecting what is actively running, reachable, and exploitable.
“Across APJ, cloud and AI are accelerating faster than most security models were built for,” said Amiram Shachar, Co-founder and CEO of Upwind. “Environments are dynamic and distributed by default, attackers operate in real time, and teams are overwhelmed by alerts without clear context on what actually matters. We built Upwind around an inside-out view of cloud risk grounded in runtime, so enterprises can prioritize active risk, reduce noise, and make faster, more confident decisions. We’re expanding across APJ to ensure customers have the local infrastructure, expertise, and partner ecosystem they need to operationalize runtime security and innovate securely at scale.”
“As someone who has seen APJ’s cloud evolution from both the boardroom and the front lines of security leadership, the shift is undeniable: cloud risk is no longer theoretical. It is operational, immediate, and directly tied to business resilience,” said Rinki Sethi, Chief Security & Strategy Officer at Upwind. “Security leaders are accountable not only for protection, but for regulatory confidence, operational continuity, and preserving customer trust. That requires decisions grounded in what is actually happening in production environments. Upwind’s inside-out, runtime-first approach gives organizations the visibility and confidence they need to manage cloud risk responsibly while supporting sustained innovation.”
Upwind’s APJ strategy includes:
This ecosystem enables enterprises to integrate runtime intelligence seamlessly into existing cloud environments, reduce friction between security and engineering teams, and focus on real-time risks that impact business resilience.
“As our cloud and Kubernetes footprint expanded, we needed a single, real-time console to manage our overall security posture,” said Vishal Arora, Head of DevOps, Cloud & Platform Engineering at Times Internet. “Upwind provided unified visibility, deep workload intelligence, and actionable risk prioritization across environments. This significantly reduced alert fatigue, improved response times, and enabled us to innovate securely at scale while staying aligned with evolving compliance and resilience needs.”
“For a digital platform like CRED, where millions of members rely on us to protect sensitive financial data, cloud security has to be precise, responsive, and embedded into how we build,” said Himanshu Kumar Das, CISO at CRED. “As our infrastructure scaled, we needed stronger alignment between security and engineering around what truly poses risk to the business. Upwind helped us filter out noise and focus on the issues that could directly impact security, service integrity, availability, customer trust, or regulatory posture. That clarity has enabled faster decision-making, tighter execution across teams, and a more resilient foundation as we continue to scale.”
About Upwind Security
Upwind is the next-generation cloud security platform built to lead the Runtime revolution. Headquartered in San Francisco, California, Upwind brings together a unified vision for cloud and application-layer protection, empowering organizations to run faster, detect threats earlier and secure their environments with unmatched precision. The company was founded by Amiram Shachar and the founding team behind Spot.io (acquired by NetApp for $450 million) and is backed by leading investors including Bessemer, Salesforce Ventures, Greylock, Cyberstarts, Leaders Fund, Craft Ventures, TCV, Alta Park, Cerca Partners, Swish Ventures and Penny Jar Capital. Upwind has raised $430 million since its founding in 2022 and is trusted by forward-thinking enterprises globally to bring real-time runtime intelligence to modern cloud security.
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