European cloud data protection specialist Keepit has entered a distribution partnership with TIM AG, a leading value-added distributor, to expand its sales network across the DACH region (Germany, Austria, and Switzerland). This collaboration provides system integrators and IT service providers with access to Keepit's fully SaaS-based backup and recovery platform, designed to protect business-critical data in cloud applications.
Keepit partners with value-added distributor TIM AG to expand its channel sales in the DACH region.
The partnership targets system integrators and IT service providers in Germany, Austria, and Switzerland.
TIM AG will distribute Keepit's fully SaaS-based backup and recovery platform.
Keepit protects data from 14 SaaS apps including Microsoft 365, Google Workspace, and Salesforce.
The collaboration focuses on meeting demand for GDPR-compliant, sovereign SaaS data protection.
The goal is to build a strong partner network in the DACH region over the next 12-24 months.
The partnership responds to growing demand within the channel for reliable and independent SaaS data protection solutions. Keepit's platform offers a fully cloud-based, scalable, and GDPR-compliant service that backs up data from 14 major SaaS applications. "Keepit ideally complements our portfolio as a European specialist in SaaS data protection," says Jörg Eilenstein, COO of TIM AG. "This enables our partners to offer their customers a powerful solution that meets the highest standards for security and compliance."
For Keepit, the collaboration represents a strategic strengthening of its channel presence in a key European market. The company highlights TIM AG's deep channel connections and expertise in cloud security as critical assets for growth. "With TIM, we gain an experienced value-added distributor that is extremely well connected in the channel and has deep expertise in cloud and data security solutions," explains Michael Heuer, Area VP Central Europe / DACH at Keepit. Jan Ursi, Keepit’s Global VP of Channels, added that TIM's expertise will help meet growing demand for digital sovereignty within a rapidly expanding partner ecosystem.
TIM AG will provide system integrators with comprehensive support throughout the business cycle. This includes market analysis, technical and sales enablement programs, project development, and implementation support via workshops and training. "We want to help our partners position SaaS data protection as a strategic topic for their customers—with a focus on data sovereignty, business continuity, and compliance," adds Rocco Frömberg, Director Vendor Development and Operations at TIM AG.
A key differentiator emphasized in the partnership is Keepit's status as a European provider with its own independent cloud infrastructure and company-owned data centers in Germany and Switzerland. This architecture, which operates without global hyperscalers or subprocessors, is presented as ensuring full data sovereignty, transparency, and control—a significant advantage for organizations prioritizing European data protection standards.
The distribution partnership between Keepit and TIM AG is a targeted move to capture a larger share of the growing SaaS backup market in Central Europe. By leveraging TIM's established channel network and Keepit's sovereign, purpose-built platform, the alliance aims to equip system integrators with a compelling solution to address increasing customer concerns around cloud data resilience, compliance, and independence from non-European providers.
About Keepit
Keepit provides a next-level SaaS data protection platform purpose-built for the cloud. Securing data in a vendor-independent cloud safeguards essential business applications, boosts cyber resilience, and future-proofs data protection. Unique, separate, and immutable data storage with no sub-processors ensures compliance with local regulations and mitigates the impact of ransomware while guaranteeing continuous data access, business continuity, and fast and effective disaster recovery. Headquartered in Copenhagen with offices and data centers worldwide, over 20,000 companies trust Keepit for its ease of use and effortless backup and recovery of cloud data.
About TIM AG
TIM AG is one of the leading value-added distributors for data centre and security technologies. Founded in 1985, TIM supports system houses as a channel development partner with cross-vendor services for generating new projects, training and further education, sales and marketing – simply and efficiently. TIM also advises partners on the development of new markets and technologies, the solid establishment of strategic alliances and the sustainable expansion of business. The company – headquartered in Wiesbaden – has been growing continuously in the D-A-CH region for years.
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