German enterprises are expanding their use of AWS cloud solutions to make IT environments more adaptable to changing business needs amid economic uncertainty, according to a new research report published today by Information Services Group (ISG), a global AI-centered technology research and advisory firm.
ISG's 2026 Provider Lens AWS Ecosystem Partners report for Germany finds cloud adoption continuing to grow as companies seek flexibility in technology spending.
There is rising demand for cloud security, compliance and data sovereignty amid increasing cybersecurity threats and geopolitical concerns.
Large enterprises remain the most established AWS customers, while significant potential exists among small and midsize businesses.
Many companies lack internal expertise to administer cloud infrastructure, increasing reliance on external service providers for hybrid and multicloud management.
Providers with established German operations have an advantage among businesses concerned about where their data is managed and protected.
Generative AI is changing how German enterprises carry out cloud migration and application modernization, with agentic AI emerging as another means of automating complex processes.
"German enterprises increasingly recognize that cloud investments must continue to deliver value under changing circumstances," said Andrea Spiegelhoff, managing director at ISG. "They are seeking solutions that can meet evolving needs while keeping long-term costs under control."
"German enterprises need more than technical capabilities from their AWS partners," said Frank Heuer, principal analyst at ISG and lead author of the report. "Providers that can apply new technologies to practical business challenges while maintaining reliable, compliant operations will be best suited to serve them."
As data becomes more central to business decisions, German organizations are rethinking how they manage information. Traditional data lakes and warehouses are evolving into integrated platforms that support information processing and analysis throughout the information lifecycle. Organizations are also incorporating governance, compliance and metadata management directly into these systems, and need greater transparency and control as information is increasingly distributed across cloud environments.
The report also explores other AWS trends in Germany, including the modernization of customer contact centers through conversational AI and the growing use of autonomous software agents to automate business processes.
The report evaluates 46 providers across four quadrants: AWS Professional Services, AWS Managed Services, AWS Data Lifecycle Management Services and AI-Powered Business Transformation with AWS.
It names Accenture, Capgemini, Cognizant, DXC Technology, HCLTech, TCS and Wipro as Leaders in all four quadrants. It names tecRacer as a Leader in three quadrants and NTT DATA, PwC, Rackspace Technology and T-Systems as Leaders in two quadrants each. Atos, Claranet, Materna, MHP, Public Cloud Group and Skaylink are named as Leaders in one quadrant each. LTM, MHP and Public Cloud Group are named as Rising Stars in one quadrant each. MHP is named the global ISG CX Star Performer for 2026 among AWS service providers.
About ISG
ISG is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth.
