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KnowBe4, a global leader in human risk management (HRM) and cybersecurity, announced a bold brand refresh on August 12, 2025, coinciding with its 15th anniversary. The new identity, anchored by the tagline “Rise Above Risk,” underscores the company’s commitment to empowering organizations to combat evolving cyber threats through innovative HRM solutions.
KnowBe4 unveils brand refresh to mark 15 years in cybersecurity.
New tagline “Rise Above Risk” emphasizes human risk management.
Serves 70,000 global customers with a billion-dollar valuation.
Focuses on combating social engineering, ransomware, and email threats.
Enhances IT and cybersecurity efforts with AI-driven solutions.
Reflects leadership in transforming unpredictable risks into resilience.
KnowBe4’s brand refresh highlights its evolution from a pioneering idea to a billion-dollar valuation unicorn serving 70,000 customers worldwide. “As we launch our new, modern brand identity and celebrate the company’s anniversary, we reflect on the achievements and successes of KnowBe4 over the last 15 years,” said Cindy Zhou, chief marketing officer, KnowBe4. The new identity reflects the company’s focus on human risk management as a cornerstone of cybersecurity.
The tagline “Rise Above Risk” encapsulates KnowBe4’s mission to go beyond traditional phishing and training solutions. It emphasizes transforming unpredictable cyber risks into manageable, resilient defenses. By leveraging AI advancements, KnowBe4 equips IT and cybersecurity professionals to address critical threats like social engineering, ransomware, and email-based attacks, ensuring robust protection for organizations.
KnowBe4’s refreshed brand reinforces its leadership in human risk management, a critical area as cyber threats grow more sophisticated. The company’s solutions empower organizations to elevate their security posture, focusing on employee behavior and awareness to mitigate risks. This approach transforms vulnerabilities into strengths, making organizations unstoppable against cyber threats.
Serving a vast global customer base, KnowBe4’s innovative HRM solutions have reshaped cybersecurity practices. “Our brand refresh represents what sets us apart as the market leader in human risk management and the impact we continue to have on our customers to keep their organizations secure,” Zhou added. The company’s forward-looking vision positions it to lead the industry in addressing emerging threats with cutting-edge technology.
KnowBe4’s brand refresh and 15th anniversary mark a pivotal moment in its journey as a cybersecurity leader. By embracing “Rise Above Risk,” the company continues to empower organizations to build resilience and stay ahead of evolving cyber threats, solidifying its position at the forefront of human risk management.
KnowBe4 empowers workforces to make smarter security decisions every day. Trusted by over 70,000 organizations worldwide, KnowBe4 helps to strengthen security culture and manage human risk. KnowBe4 offers a comprehensive AI-driven ‘best-of-suite’ platform for Human Risk Management, creating an adaptive defense layer that fortifies user behavior against the latest cybersecurity threats. The HRM+ platform includes modules for awareness & compliance training, cloud email security, real-time coaching, crowdsourced anti-phishing, AI Defense Agents, and more. As the only global security platform of its kind, KnowBe4 utilizes personalized and relevant cybersecurity protection content, tools and techniques to mobilize workforces to transform from the largest attack surface to an organization’s biggest asset.
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