Treble, the preeminent earned media B2B technology public relations agency, today reported midyear momentum, including expansion into the Chicago market and continued upmarket movement in cybersecurity. Treble's Cybersecurity Practice Group has emerged as the agency's fastest-growing business unit, with its client roster expanding more than 400% year-over-year as demand accelerated among venture-backed, private equity-backed, and leading cybersecurity companies. The growth reflects rising demand from Series B through pre-IPO companies across Treble's five practice groups: Cybersecurity, Enterprise Technology, Hardtech, Artificial Intelligence, and Venture Capital.
Treble expands into Chicago market to serve late-stage B2B technology companies.
Cybersecurity Practice Group grows over 400% year-over-year with clients including KnowBe4, Intruder, Filigran, and ThreatDown.
The agency serves Series B through pre-IPO companies across five practice groups.
Treble launches Cybersecurity Creator Media Leaderboard ranking top 50 independent cybersecurity voices.
The agency has helped 33 companies achieve successful exits.
Treble was named a Top PR Agency by Ragan Communications and won Agency of the Year from the Business Intelligence Group.
Treble's expansion into Chicago enables the agency to have senior-level team members closer to a major hub of late-stage B2B technology companies. Ethan Parker, founder and CEO of Treble, stated, "Expanding into Chicago enables Treble to have senior-level team members closer to a major hub of late-stage B2B technology companies. Treble was built to scale with companies from Series B through a premium exit or IPO, and this year's growth confirms that's where market demand is concentrating. Cybersecurity is the clearest example right now, but the same pattern is showing up across enterprise technology, hardtech, AI, and venture capital."
Treble's cybersecurity roster now includes KnowBe4 (digital workforce security), Intruder (exposure management), Filigran (open-source threat management), and ThreatDown (endpoint security). These clients selected Treble for its specialized market knowledge and its ability to execute high-velocity campaigns. Treble's track record includes helping late-stage, PE-backed cybersecurity companies accelerate valuation, visibility, and growth through earned media and executive thought leadership.
Treble's 2026 performance reflects a market shift. Late-stage B2B technology companies increasingly partner with agencies that can scale alongside them through funding, product, and exit milestones, rather than execute one-off campaigns. Companies are turning to Treble for its differentiated model: senior-level teams embedded in day-to-day operations, deep domain expertise across its five practice groups, and an earned media engine built to fuel both traditional discovery and AI-powered search.
Matt Grant, executive vice president and head of Treble's Cybersecurity and Enterprise Practice Groups, commented on the market dynamics: "The cybersecurity market rewards domain expertise, not generalists learning on the job. Earned media must excel at its core purpose while also fueling the AI engines that shape how cybersecurity buyers discover, evaluate, and trust vendors. Whether they're venture-backed, private equity-backed, public, or privately held, our clients need a partner that can punch above its weight on both fronts."
Chris Wallis, CEO of Intruder, shared his experience working with Treble: "As Intruder continues to scale, we wanted a PR partner that understood both cybersecurity and the realities of building a category-leading company. Treble has helped us elevate our market visibility, strengthen our thought leadership and connect with the audiences that matter most to our business. Their ability to move quickly and execute strategically has played an important role in helping us expand our reach and build trust with security decision-makers."
Building on its 2025 Creator Media Leaderboard, which identified the top 40 independent technology publishers, Treble is expanding its proprietary media intelligence into cybersecurity with a dedicated leaderboard that spotlights the top 50 independent voices in the security space. The Cybersecurity Creator Media Leaderboard uses Treble's proprietary methodology, weighing subscriber data, web traffic, and engagement metrics to identify the newsletters, podcasts, and independent outlets that shape how cybersecurity buyers consume information and evaluate vendors. The ranking of the top 10 cyber creators is available for download, with the full top 50 ranking available to Treble clients.
Recent industry recognition includes being named a Top PR Agency by Ragan Communications and PR Daily, winning Agency of the Year from the Business Intelligence Group, and ranking among the top companies on the Inc. list. Treble has helped 33 companies achieve successful exits, demonstrating its ability to drive meaningful business outcomes for its clients.
About Treble
Treble is the preeminent earned media B2B technology public relations agency, specializing in helping companies at every growth stage—from early-stage startups to enterprises. Working with venture capital firms and their portfolio companies, Treble has helped 33 companies achieve successful exits. Treble provides comprehensive solutions for clients, including earned media, analyst relations, and thought leadership programs. Recent industry recognition includes being named a Top PR Agency by Ragan Communications and PR Daily, winning Agency of the Year from the Business Intelligence Group, and ranking among the top companies on the Inc. list.
