ServiceNow, the AI control tower for business reinvention, has announced the appointment of Simon Mouyal as its new Chief Marketing Officer, effective immediately. Mouyal brings over 25 years of enterprise marketing experience across SaaS, cybersecurity, and cloud infrastructure, with a proven track record of building category leadership and connecting product innovation with customer obsession. His appointment comes at a pivotal moment as ServiceNow accelerates AI demand and sharpens its position as the fastest-growing major enterprise software and cybersecurity company.
Simon Mouyal has been appointed Chief Marketing Officer at ServiceNow, bringing more than 25 years of enterprise marketing experience from Armis, CyberArk, athenahealth, and Microsoft.
Mouyal previously served as CMO at Armis and has been recognised as Corporate Marketer of the Year by the Association of National Advertisers.
He will oversee ServiceNow's global marketing and communications organisation, reporting directly to CEO Bill McDermott.
Mouyal's expertise spans demand generation, product positioning, category creation, and scaling marketing operations at world-class enterprises.
His appointment aligns with ServiceNow's focus on orchestrating agentic workflows and providing a unified AI Platform for business reinvention.
Mouyal emphasised ServiceNow's differentiated approach to AI, focusing on substance over hype and proven value for customers and partners.
Simon Mouyal most recently served as Chief Marketing Officer at Armis, where he led marketing through the company's acquisition and later joined ServiceNow to lead security go-to-market. His career also includes serving as CMO at CyberArk, where he helped establish identity security as a board-level priority across the enterprise market. Earlier, he served as CMO at athenahealth, a network-enabled healthcare SaaS platform with hundreds of thousands of users, where he drove marketing strategy across a complex healthcare ecosystem. Mouyal also spent years in marketing and sales leadership at leading technology companies, including Microsoft, Rackspace, and HP, where he led digital transformation initiatives and growth across emerging markets in Asia-Pacific and Europe.
"Simon is a proven category leader who knows how to turn breakthrough innovation into market leadership," said Bill McDermott, Chairman and Chief Executive Officer of ServiceNow. "He combines deep expertise in cybersecurity with world-class storytelling to build iconic brands, showcase value, and supercharge demand. Simon joins us at a defining moment as enterprises around the world turn to ServiceNow as the AI control tower for business reinvention."
Mouyal has earned global recognition for his marketing leadership and innovation. He was named Corporate Marketer of the Year by the Association of National Advertisers and recognised as one of the 100 most innovative CMOs in the world. His expertise spans demand generation, product positioning, category creation, and scaling marketing operations at world-class enterprises. In his new role, Mouyal will oversee the company's full global marketing and communications organisation and serve on the executive leadership team.
"I've seen firsthand how enterprises are overwhelmed by a patchwork of applications and security tools stitched together but unable to discover, secure and govern the AI chaos," said Mouyal. "ServiceNow's unified AI Platform approach to orchestrating agentic workflows, with enterprise context and control, is fundamentally different. This is precisely what makes this moment so special – in this AI era, we're focused on substance over hype, on proven value. I'm excited to join ServiceNow's elite marketing and communications team to help customers and partners translate this once-in-a-generation paradigm shift into business impact."
Mouyal holds an MBA from Grenoble Graduate School of Business and has been recognised as a thought leader across technology, cybersecurity, and enterprise marketing communities.
About ServiceNow
ServiceNow is the AI control tower for business reinvention. The ServiceNow AI Platform integrates with any cloud, any model, and any data source to orchestrate how work flows across the enterprise. By unifying legacy systems, departmental tools, cloud applications, and AI agents, ServiceNow provides a single pane of glass that connects intelligence to execution across every corner of business. With more than 100 billion workflows running on the platform each year, ServiceNow helps organizations turn fragmented operations into coordinated, autonomous workflows that deliver measurable results.
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