Rolli (Rolli.ai) has announced the launch of its enterprise API and Model Context Protocol (MCP), providing organizations with a structured method to integrate verified social media intelligence into their internal systems and AI assistants. Founded by former CNN International Bureau Chief Nick Toso, the platform aims to solve the challenge of fragmented and unverified social data. By offering a unified intelligence layer built on public signals, Rolli enables enterprises to distinguish between organic trends and coordinated inauthentic amplification in real time.
Rolli launches an enterprise API and Model Context Protocol (MCP) for seamless software integration.
The platform delivers multi-platform insights across eight major social media platforms.
Features include precomputed enrichment such as entities, sentiment, velocity, and authenticity scoring.
Organizations use the system to identify coordinated narrative spikes and assess trend authenticity.
The API allows teams to move beyond "content firehoses" to structured, actionable intelligence.
Designed for immediate deployment within AI assistants, products, and internal workflows.
The newly launched API and MCP are designed to integrate directly into modern developer workflows. Instead of providing raw data streams, Rolli focuses on providing a verification layer that organizations can trust. Through a single schema, teams can monitor breakout moments and coordination signals across the social landscape. This structured approach helps communications and risk management teams respond to reputational threats before they escalate, relying on data that has been enriched with velocity and authenticity metrics.
"Enterprises don’t need another firehose of content," said Nick Toso, Founder and CEO of Rolli. "They need a verification layer they can trust and deploy directly inside their products and workflows."
A critical component of the Rolli platform is its ability to identify inauthentic amplification. By combining cross-platform visibility with specific authenticity scoring, the system helps users determine if a narrative is gaining organic momentum or being artificially manipulated. This is particularly valuable for journalists and enterprise security teams who need to understand the source and intent behind emerging online conversations.
The inclusion of the Model Context Protocol (MCP) specifically targets the growing use of AI assistants in the enterprise. By providing a standardized way for LLMs to access real-time, verified social data, Rolli ensures that AI-driven insights are grounded in authenticated information rather than unverified noise.
About Rolli
Rolli is a social media intelligence company that helps organizations understand what is real, what is coordinated, and what matters across online conversation. Founded by former CNN International Washington DC Bureau Chief Nick Toso, Rolli enables journalists, communications teams, and enterprises to transform large volumes of public data into clear, actionable intelligence.
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