Push Security, the most powerful AI-native security tool in the browser, today announced browser-native capabilities that directly address the use cases organizations have traditionally used secure web gateways (SWGs), cloud access security brokers (CASBs) and security service edge (SSE) platforms to solve, including URL blocking, domain categorization, phishing protection, malicious file detection, shadow SaaS discovery and AI usage governance. The announcement challenges a market projected to reach $42 billion by 2030.
Push Security offers browser-native alternative to SWG and CASB.
Research shows gateways miss ~60% of malicious web pages due to structural limitations.
89% of phishing domains active for fewer than two days.
82% of attack detections are now malware-free.
Push recently discovered and blocked ConsentFix attack invisible to proxy-based controls.
Push operates as lightweight browser extension with no traffic rerouting.
Traditional SWG, CASB and SSE architectures intercept and inspect traffic between users and the internet, enforcing URL categorization and policy at the network layer. This requires routing all user traffic through a cloud proxy which introduces latency, creates a single point of failure, and generates friction. More fundamentally, it leaves the browser session itself unmonitored. Adam Bateman, CEO of Push Security, stated: "SWGs were designed for a world where the threat was malware crossing the wire, however that world is gone. Today's attacks, like AitM phishing kits, ClickFix lures, session hijacking and OAuth abuse, play out entirely inside the browser session, long after the network proxy has decided to allow the traffic."
Modern credential-harvesting attacks are specifically engineered to defeat the network layer. Adversary-in-the-middle (AitM) phishing kits use infrastructure rotation, trusted CDNs, and bot protection to stay off blocklists. By the time a phishing domain is categorized, it has typically already been decommissioned. 89% of phishing domains are active for fewer than two days. Meanwhile, 82% of attack detections are now malware-free. Push recently discovered and blocked ConsentFix, a novel attack technique that takes over Microsoft accounts with no password entry, no MFA prompt and no anomalous sign-in event for network or identity tools to detect.
Push operates as a lightweight browser extension deployed to users' existing browsers, with no traffic rerouting, no proxy infrastructure, and no browser migration required. Push observes the live browser session from the inside via the rendered DOM, including credential entry events, script behavior, clipboard contents, OAuth consent flows, and file uploads and downloads. Key capabilities include behavioral phishing detection, ClickFix blocking, domain and app categorization, browser extension governance, shadow SaaS discovery, AI tool usage control, and malicious file detection.
Push does not require organizations to abandon existing network investments. For security teams looking to consolidate, Push provides a browser-native alternative for the use cases that SWG and CASB deliver imperfectly, at a fraction of the cost of enterprise SSE tiers, which can exceed $375 per user per year. For teams running SSE platforms they intend to keep, Push layers on top, adding behavioral detection, AI visibility and control, and browser extension blocking that proxy-based tools cannot provide by design.
About Push Security
Push Security is the secure enterprise browser extension for security teams. Founded by red team and blue team experts, Push combines high-fidelity browser telemetry, real-time control, and autonomous agents to stop advanced attacks, secure AI usage, harden identities, and prevent data loss, all from your users' existing browsers, no migration required. Push is backed by Decibel, GV (Google Ventures), Redpoint Ventures, Datadog Ventures, B3 Capital and other notable angel investors.
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