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Palo Alto Networks NextWave Partner Program Boosts Profitability


Palo Alto Networks NextWave Partner Program Boosts Profitability
  • by: Source Logo
  • |
  • February 6, 2026

Palo Alto Networks, the global cybersecurity leader, announced the next generation of its NextWave Partner Program, redefining partner profitability by shifting focus from transactional volume to platform-centric security outcomes in the AI era.

Quick Intel

  • The updated NextWave Partner Program rewards partners for delivering unified, platform-based security across network, cloud, and SOC environments.
  • It moves away from point-product sales to reduce customer complexity and unlock higher-margin, partner-led service opportunities.
  • Key enhancements include streamlined rebates focused on NGFW, NGS, and platformization, automated deal registration, and improved CPQ tools.
  • A new Partner Development Fund (PDF) reinvests rebates into demand generation, training, and solution development for partner growth.
  • Tailored paths support MSSPs with tiered pricing, distributors with enhanced governance, GSIs with a Global Path, and authorized services with real-time deployment support.
  • The program, built on global partner feedback, is available now and emphasizes AI-driven resilience through unified defense.

The evolution addresses the industry's shift toward AI-powered security platforms, empowering partners to integrate security stacks and drive strategic value beyond individual product sales.

Simone Gammeri, Chief Partnerships Officer, Palo Alto Networks "Our partner ecosystem is more critical than ever in addressing the demand for AI-driven security platforms. Unlike transactional programs, the NextWave Partner Program rewards 'platformization' over transactions, so we are empowering our partners to dismantle the complexity that leaves customers vulnerable. This program isn't just about selling software; it's about ensuring customers achieve total, AI-driven resilience with a single, unified defense."

Hugues Foulon, CEO, Orange Cyberdefense "The NextWave Partner Program serves as a catalyst for deeper strategic collaboration and trust between Palo Alto Networks and Orange Cyberdefense. By increasing transparency, especially around team incentives, we are able to align our efforts more closely, foster co-innovation, and tailor Palo Alto Networks' solutions to better safeguard our joint customers against evolving cyber threats."

The program accelerates deal velocity through reduced friction in quoting, registration, and service delivery while enabling partners to reinvest earnings into differentiation and joint customer success. Tailored structures ensure relevance across partner types, from managed services to global system integration.

This next-generation approach positions partners to capitalize on the growing demand for comprehensive, AI-enhanced security, fostering long-term profitability and customer resilience in increasingly complex threat landscapes.

 

About Palo Alto Networks

As the global AI and cybersecurity leader, Palo Alto Networks (NASDAQ: PANW) is dedicated to protecting our digital way of life via continuous innovation. Trusted by more than 70,000 organizations worldwide, we provide comprehensive AI-powered security solutions across network, cloud, security operations and AI, enhanced by the expertise and threat intelligence of Unit 42®. Our focus on platformization allows enterprises to streamline security at scale, ensuring protection fuels innovation.

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