Norton, a leader in Cyber Safety, has announced the global expansion of its AI-powered Scam Protection across all Norton 360 and Norton mobile plans. This move brings real-time defense against a wide range of scams - including those using deepfake audio - to users everywhere Norton products are sold, addressing the fact that social engineering threats account for over 80% of observed cyber threats worldwide.
Quick Intel
Norton expands its AI-powered Scam Protection to all global markets.
Protection covers web, email, SMS, videos, and phone calls.
It includes deepfake audio detection for English videos on YouTube and Facebook.
Safe SMS uses AI to analyze and block sophisticated text message scams.
A premium "Pro" tier adds Safe Email and Safe Call features.
Social engineering scams make up over 80% of global threats blocked by Gen.
The expanded Scam Protection is designed to intercept scams at multiple points of contact. Key features include Safe Web for blocking phishing sites during online shopping, Safe SMS which uses the Norton Genie AI to analyze the meaning of text messages for scams, and a Genie AI-powered assistant for instant guidance on suspicious offers. This multi-layered approach is included at no extra cost with all Norton Cyber Safety products.
A significant addition is the focus on emerging threats like deepfakes. The platform provides instant detection of malicious AI-generated audio in English-language video content on platforms like YouTube and Facebook. For users of Norton 360 Advanced plans, the Scam Protection Pro tier adds Safe Email to detect hidden scam patterns in emails and Safe Call to block or label scam and junk calls, offering a more complete defense for everyday digital life.
The expansion is a direct response to the overwhelming prevalence of social engineering attacks. Gen Threat Labs data reveals that these threats, which include scams, constitute more than 80% of all threats observed globally, with Gen blocking an average of 110 such attempts every second. By making this AI-powered defense universal across its markets, Norton aims to provide a proactive and uniform level of safety for all its users, regardless of location.
The global rollout of Norton's AI Scam Protection marks a critical evolution in consumer cyber safety, moving beyond traditional antivirus to combat the sophisticated, human-manipulative tactics of modern scammers. By integrating AI-driven analysis across communication channels, Norton is raising the industry standard for proactive, accessible protection in an increasingly complex digital landscape.
Norton is a leader in Cyber Safety, and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Norton empowers millions of individuals and families with award-winning protection for their devices, online privacy, and identity. Norton products and services are certified by independent testing organizations including AV-TEST, AV-Comparatives, and SE Labs. Norton is a founding member of the Coalition Against Stalkerware. Learn more at Norton.com and GenDigital.com.
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